Tuesday, September 2, 2014 9:39 PM EST

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

Articles About Advertising

A Sales Assistant Holding Samsung Electronics' Galaxy 5 Smartphone And Apple Inc's iPhone 5 Smartphone Poses For Photographs At A Store In Seoul
Smaller Australian Telcos Required To Have Usage Alert For Customers To Avoid Phone Bill Shock

By IBTimes AU

The Australian Communications and Media Authority has ordered smaller telcos in the country to implement a provision in the Telecommunications Consumer Protection Code. (4:12 pm)

MORE TOPICS: IBM, AUSTRALIA, ITUNES, TELSTRA, OPTUS

Amazon CEO Jeff Bezos shows off his company's new Fire smartphone at a news conference in Seattle, Washington June 18, 2014.
Amazon is Google’s Next Big Threat, Twitch Can Kill YouTube if Amazon Plays it Right

By IBTimes AU

Google, Twitch and YouTube nearly hit it off until the merger dissipated. Amazon saw the opportunity and wants to go in for the kill. The retail giant is reportedly acquiring Twitch for $970 million. The company will not operate the video platform separately. (Aug 31)

MORE TOPICS: RETAIL

Amazon CEO Jeff Bezos shows off his company's new Fire smartphone at a news conference in Seattle, Washington June 18, 2014.
Amazon vs Google with New Twitch Deal, YouTube about to Have a Rival

By IBTimes AU

Amazon and Google have become increasingly competitive as the two companies make their move on each other's turf. Amazon has been working on a new ad strategy that can give Google's Adwords a run for its money. (Aug 31)

MORE TOPICS: RETAIL

Amazon CEO Jeff Bezos shows off his company's new Fire smartphone at a news conference in Seattle, Washington June 18, 2014.
Facebook and Amazon Crackdown on Google's Ad with New Plans and Data Management

By IBTimes AU

Google has been the ad leader for many years now. It has been at the top of online advertising but being in tech means there is always someone out there preparing to challenge that. Facebook and Amazon appear intent on getting a part of the online marketing share from Google. (Aug 31)

MORE TOPICS: MICROSOFT, FACEBOOK, MANAGEMENT, INVESTMENT

Aug 22, 2014; New York, NY, USA; Puerto Rico guard Jose Juan Barea (5) controls the ball in front of United States guard Stephen Curry (4) during the fourth quarter of a game at Madison Square Garden
2014 FIBA World Cup Live Streaming Info: USA vs. Finland Preview, Starting Lineups [VIDEO]

By IBTimes AU

Even with the absence of superstars LeBron James, Kevin Durant or Carmelo Anthony, Team USA is still handpicked by many to reach at least the finals of the 2014 FIBA World Cup of Basketball. They begin their campaign in Group C against Finland and their hordes of fans at the Bilbao Exhibition Center. (Aug 30)

Amazon representative shows off the company's new Fire smartphone at the company's campus in Seattle, Washington
Amazon Threatened by Google’s Partnership with Barnes and Noble

By IBTimes AU

Two big forces have teamed up to try and dominate a very formidable adversary, - Amazon. Google and Barnes & Noble found it mutually beneficial to tackle a mutual competitor. As the saying goes, “the enemy of your enemy is your friend. (Aug 29)

MORE TOPICS: THE NEW YORK TIMES, NEW YORK

Singer Iggy Azalea performs "Fancy" at the 2014 Billboard Music Awards in Las Vegas, Nevada May 18, 2014.   REUTERS/Steve Marcus
Iggy Azalea Teams Up With Steve Madden For A Footwear Collection

By IBTimes AU

Iggy Azalea is reportedly going to launch a footwear collection with America’s most successful shoe designer Steve Madden. (Aug 28)

MORE TOPICS: NEW YORK, LOS ANGELES, BILLBOARD, JENNIFER LOPEZ, LONDON

Satellite
Optus 10 Satellite Launches on Sept 12

By IBTimes AU

Optus, the second-biggest telco in Australia, will launch its Optus 10 satellite on Sept 12. The satellite was initially set for launch in May. (Aug 26)

MORE TOPICS: GERMANY, AUSTRALIA, INDIA, OPTUS, SMARTPHONE

How AppNexus Turned into a $1.2 Billion Venture

By IBTimes AU

AppNexus just became a billion-dollar entity. The company, based in New York, specializes, focuses on real time online advertising. It has nearly doubled its company’s value after announcing that it has acquired additional funds from new sources. Now valued at $1. (Aug 22)

MORE TOPICS: NEW YORK, MANAGEMENT

Tom Brady and Gisele Bundchen aarive at the Metropolitan Museum of Art Costume Institute Gala Benefit
Gisele Bundchen Tops Forbes' Highest Paid Model List: Cara Delevingne, Karlie Kloss are New Entrants

By IBTimes AU

Gisele Bundchen, the 34-years-old mother of two lovely children has been named as the world's highest paid model by a recent Forbes survey. (Aug 22)