Friday, August 29, 2014 11:15 AM EST

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

Articles About Advertising

Amazon representative shows off the company's new Fire smartphone at the company's campus in Seattle, Washington
Amazon Threatened by Google’s Partnership with Barnes and Noble

By IBTimes AU

Two big forces have teamed up to try and dominate a very formidable adversary, - Amazon. Google and Barnes & Noble found it mutually beneficial to tackle a mutual competitor. As the saying goes, “the enemy of your enemy is your friend. (1:59 am)

MORE TOPICS: THE NEW YORK TIMES, NEW YORK

Singer Iggy Azalea performs "Fancy" at the 2014 Billboard Music Awards in Las Vegas, Nevada May 18, 2014.   REUTERS/Steve Marcus
Iggy Azalea Teams Up With Steve Madden For A Footwear Collection

By IBTimes AU

Iggy Azalea is reportedly going to launch a footwear collection with America’s most successful shoe designer Steve Madden. (Aug 28)

MORE TOPICS: NEW YORK, LOS ANGELES, BILLBOARD, JENNIFER LOPEZ, LONDON

Satellite
Optus 10 Satellite Launches on Sept 12

By IBTimes AU

Optus, the second-biggest telco in Australia, will launch its Optus 10 satellite on Sept 12. The satellite was initially set for launch in May. (Aug 26)

MORE TOPICS: GERMANY, AUSTRALIA, INDIA, OPTUS, SMARTPHONE

How AppNexus Turned into a $1.2 Billion Venture

By IBTimes AU

AppNexus just became a billion-dollar entity. The company, based in New York, specializes, focuses on real time online advertising. It has nearly doubled its company’s value after announcing that it has acquired additional funds from new sources. Now valued at $1. (Aug 22)

MORE TOPICS: NEW YORK, MANAGEMENT

Tom Brady and Gisele Bundchen aarive at the Metropolitan Museum of Art Costume Institute Gala Benefit
Gisele Bundchen Tops Forbes' Highest Paid Model List: Cara Delevingne, Karlie Kloss are New Entrants

By IBTimes AU

Gisele Bundchen, the 34-years-old mother of two lovely children has been named as the world's highest paid model by a recent Forbes survey. (Aug 22)

Viral Video Missouri Mall: Back-To-School Promo Of East Hills Mall In Missouri Goes Viral As Terrible Mall Ad [WATCH VIDEO]

By IBTimes AU

In Missouri, East Hills Shopping Center released a back-to-school ad that became a viral hit on the Internet after getting dubbed as the "Terrible Mall Commercial." (Aug 21)

Small business
Small Businesses Claim Positive Financial Situation but Negative on Outlook

By IBTimes AU

More small business owners n the US claim that their present financial situation has improved but remains negative on their prospect for 2015. This was the finding of the latest Wells Fargo/Gallup Small Business Index which found that the overall Sma... (Aug 21)

MORE TOPICS: WELLS FARGO, RETAIL, ARIZONA, NEW JERSEY, INVESTMENT

U.S. singer Miley Cyrus performs at the O2 Arena in central London
Miley Cyrus Makes Bong Using Fans' Gifts, Parents Still Worried By Her 2013 VMA Performance

By IBTimes AU

Miley Cyrus makes a 5-foot-tall bong using fans' gifts while parents rally against MTV over her 2013 VMA performance. (Aug 20)

MORE TOPICS: HOLLYWOOD

A marijuana plant is seen at Tweed Marijuana Inc in Smith's Falls
Canada’s Anti-Marijuana Campaign Thumbed Down by Very Own Doctors

By IBTimes AU

The three main groups representing 80,000 Canadian doctors have thumbed down calls of federal government for them to support an upcoming anti-drug campaign. The drive, meant to target young people, had become highly political, they said. (Aug 18)

Real-Life ‘Purge' Threatens Kentucky State Fair, Killing Spree Fears Spur FBI Investigation

By IBTimes AU

Fear over a crime-spree threat has reached the attention of police officials and even the FBI to take action. (Aug 15)

MORE TOPICS: HOLLYWOOD, FBI