Wednesday, July 23, 2014 1:26 PM EST

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

Articles About Advertising

A Google logo is seen at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California
Beware of Fake Google Apps that Steal User Data of Android Smartphone Users

By IBTimes AU

Android smartphone users should beware of fake Google apps that intercept user data like text messages, calls and other pertinent information. (Jul 21)

MORE TOPICS: IPHONE, SAMSUNG, JAPAN, BLACKBERRY, ANDROID, SMARTPHONE

Twitter logo
Twitter Tunes Into eCommerce with CardSpring Deal

By IBTimes AU

Twitter's acquisition of CardSpring has taken it very close to its goal of launching its own e-commerce platform, reports The Wall street Journal. Though the cost of acquisition is not available the deal is all set to bring real-time shopping... (Jul 21)

MORE TOPICS: TWITTER, AMERICAN EXPRESS

An illustration picture shows application icons on an Apple Ipad tablet held by a woman in Bordeaux, Southwestern France
New Sirens EarApp Allows iPhone & iPad Users to Create Own Demo Radio Ads

By IBTimes AU

Commercial Radio Australia (CRA) created a new app that would allow owners of iPhone and iPad to create their own demo radio advertisements. It only indicates the fast-paced development in the information and computer technology industry that permits... (Jul 18)

MORE TOPICS: IPHONE, TWITTER, FACEBOOK, AUSTRALIA, IPAD

As an Attempt To Fight Obesity Mexico Restricts Soft Drink Ads

By IBTimes AU

Obesity is growing among the people all over the world. A survey conducted recently found that nearly 50 percent of the obese people in the world belonged to ten countries. USA, China and India taking the top three positions respectively. (Jul 18)

MORE TOPICS: CHINA, INDIA, MEXICO

Roger Federer of Switzerland acknowledges spectators after winning his men's singles match against Diego Sebastian Schwartzman of Argentina at the French Open tennis tournament at the Roland Garros stadium in Paris May 28, 2014.    REUTERS/Jean-Paul
Roger Federer ‘Skypes’ with Tiger Woods’ GF Lindsey Vonn, Challenges Her to Play Tennis at a Glacier Mountain

By IBTimes AU

In a video shared by popular Swiss chocolate manufacturer Lindt, 17-time Grand Slam champion Roger Federer makes a Skype video call to American World Cup alpine ski racer Lindsey Vonn. (Jul 17)

MORE TOPICS: TIGER WOODS, AGING

China’s WeChat App Scripts Plan to Become Ad Hub

By IBTimes AU

The new trend of popular messaging apps trying to position themselves as advertising platforms is catching up. WeChat, the popular messaging app in China is making such an effort by exploring way to become an advertising platform, reports Wall Street Journal. (Jul 17)

MORE TOPICS: CHINA, FACEBOOK

Microsoft
Microsoft Reports Better Sales of Cheaper Kinect-less Xbox One Variant

By IBTimes AU

Microsoft had launched the cheaper kinect-less variant of the Xbox One to take on the Sony Offering. With both now priced evenly at $399, the Microsoft console has picked up in sales though it remains to be seen if it can overtake the Sony PS4 in the long run. (Jul 15)

MORE TOPICS: MICROSOFT, SONY

Porn actresses line-up at the opening of the ''Venus'' erotic fair in Berlin October 17, 2013.
Wicked Director Brad Armstrong Complains Porn Acceptance Among Companies Declines in the Past 2 Years

By IBTimes AU

Porn producers are complaining that companies are keeping away from them, noting the change in tolerance for the X-rated industry especially after several HIV scares as some actors tested positive for the disease. (Jul 15)

MORE TOPICS: INDIA

Radio broadcast
Job Cuts in Radio Australia, Fairfax Radio Value Reduced by 50%

By IBTimes AU

It is a sad day for the mainstream radio industry in Australia on Monday, July 14, as Radio Australia anticipates major job cuts. However, this fact-of-life among employees of being axed during hard times could be an opportunity for broadcasters to try new platforms to continue with their careers. (Jul 14)

MORE TOPICS: TWITTER, FACEBOOK, AUSTRALIA

Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13, 2014.
Mario Goetze: The Man Behind Germany’s 2014 World Cup Win

By IBTimes AU

Who is Mario Goetze - The 22-year old attacking midfielder from Germany made his team the first European team to ever win a World Cup at a South American soil with a goal on the 113th minute of the final match. (Jul 14)

MORE TOPICS: GERMANY, TWITTER, UEFA CHAMPIONS LEAGUE