Thursday, May 23, 2013 2:49 PM EST

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

Articles About Advertising

(Photo: Reuters)
Science Behind Marketing: Retailers Need Digital Presence To Survive

By IBTimes UK

ExactTarget’s senior vice president Sameer Kazi says bricks and mortar retailers won’t survive without digital presence. (2:47 pm)

MORE TOPICS: RETAIL, RETAIL, MICROSOFT, TWITTER, FACEBOOK, SONY

Dish uses national security ads to fight SoftBank deal

By Reuters

Dish Network Corp has rolled out an advertising campaign suggesting a deal by a Japanese company to acquire Sprint Nextel Corp could threaten U.S. national security, hoping to sway lawmakers and win support for its rival offer. (4:21 am)

MORE TOPICS: CHINA, DUBAI, JAPAN

James Brokenshire
Security Minister James Brokenshire: We are Tackling Cyber-Crime [VIDEO]

By IBTimes UK

Home Office minister dismisses fears of police cuts undermining fight as FSB report reveals £785bn cost to small firms. (9:40 pm)

MORE TOPICS: LONDON

Xbox One
Why Games Matter Blog - Give Me Back My Console

By IBTimes UK

After the launch of the Xbox One and the PS4, it looks like game consoles are for everyone now, but is that a good thing? (7:15 pm)

MORE TOPICS: MICROSOFT, IPHONE, FACEBOOK

Apple CEO Tim Cook
Apple (AAPL) CEO Tim Cook Defends Apple in Congress, What is His Next Move?

By IBTimes AU

Apple CEO Tim Cook came to the defense of Apple in Congress. What's the next step for him and Apple? (May 22)

MORE TOPICS: APPLE INC., STEVE JOBS, ANDROID, CONGRESS

Yahoo Board Approves $1.1 Billion Tumblr Acquisition
Analysis: Tumblr is The Tugboat Needed to Turn Around the Yahoo Oil Tanker

By IBTimes UK

Yahoo's $1.1bn acquisition of Tumblr could bring with it youth, users and the advertising revenue Yahoo desperately needs (May 21)

MORE TOPICS: TWITTER, SOCIAL NETWORKS, FACEBOOK, SMARTPHONE

Hacking
Cyber Crime Costs Small Businesses £785m a Year

By IBTimes UK

Federation of Small Businesses report found members were losing on average £4,000 each from cyber crime. (May 21)

MORE TOPICS: LONDON

Yahoo's rise in Asia offsets risk from Tumblr bet

By Reuters UK

Yahoo Inc Chief Executive Marissa Mayer's 721.2 million pounds acquisition of blogging service Tumblr will be a test of her ability to revive the aging Web portal. Luckily for her, her performance may be graded generously. (May 21)

MORE TOPICS: GOOGLE INC., TWITTER, FACEBOOK, JAPAN, MANAGEMENT, AGING

Yahoo Confirms $1.1BN Purchase of Tumblr
Yahoo: We ‘Promise Not to Screw Up’ Tumblr as it Confirms $1.1bn Deal [VIDEO]

By IBTimes UK

Yahoo confirms billion-dollar deal to buy Tumblr and pledges not to wreck it. (May 20)

MORE TOPICS: NEW YORK

EU clash: Tebbit (l) and Howe
Tories in Meltdown: Lord Tebbit Questions 'Bleating' Geoffrey Howe's Loyalty

By IBTimes UK

Conservative turmoil over Europe deepens with row between two senior members erupting while party haemorrhages support to Ukip. (May 20)

MORE TOPICS: RICHARD BRANSON