The tech market has always been a tough battlefield. With Apple leading the pack and other companies continuing to challenge that position, Apple has always been aggressive against competition. Even more, the company has never been subtle about poking at rivals previously. The tech giant has had its fair share of issues with other companies including Microsoft, IBM and Google. Nonetheless, Tim Cook's recent jab at Google surprised many in the industry. Did he really call Android tablets crappy?
In an interview with The Wall Street Journal, Mr Cook reportedly gave out a few harsh comments about Android. The Apple CEO shared his thoughts on Google's move to sell off Motorola as well as other topics including the anticipated larger screen for the iPhone 6.
"We have over half-million [apps] that have been optimized for iPad," Mr Cook said.
"That half-million compares to 1,000 for Android tablets. That's one of the reasons, although not the only reason, why the experience on Android tablets is so crappy because the app is nothing more than a stretched out smartphone app."
Whereas Apple focuses on getting developers to create apps designed particularly for its products, Google is doing otherwise. The company has been working on creating Android apps that can be scaled across different platforms - from tablets to smartphones. This gives Apple an advantage on tablet apps. However, this has not discouraged Google from acquiring production partners and increasing its market share.
As for Google's move to sell Motorola, the Apple CEO referred to as a "logical transition." Mr Cook argued that Google has not been entirely committed to the development and production of hardware unlike Apple. The CEO also emphasised that Apple has been dedicated in making sure the company controls every component or area of its products.
Apple will be releasing its flagship phone this year. According to recent reports, the company will announce the device either in June or September. The sapphire screen has been confirmed already. Mr Cook has also noted that they have been looking into mobile payments. Apple has always been curious about it, according to a report by TIME. But people will have to wait for official announcements about the iPhone 6 to see if this pans out.