On Monday, Vodafone had proudly announced that its 1.5 million customers will experience faster 4G network without having to change their handsets, settings and plans.
Vodafone said that its boosted 4G coverage will service 95 per cent of Australia's metropolitan population by the end of 2014 as the company will re-allocate its existing low-band 850MHz spectrum holding - a process called 're-farming.'
"Re-farming creates a 4G coverage layer that complements its existing high-band 4G network that uses the 1800MHz spectrum band, and offers superfast data speeds," the company explained in a statement.
Low-band spectrum is particularly advantageous for high-quality indoor mobile coverage.
Vodafone had already conducted successful testing across greater Newcastle and NSW.
All 4G customers will immediately have an access to a faster network without having to make the slightest changes to their handsets, settings or plans. The major bulk of the 4G smartphones and tablets are designed to work on the 850MHz spectrum Vodafone plans to use.
Chief Technology Officer Benoit Hanssen underlined that both Telstra and Optus are only offering handsets that can only be used on the 700MHz band.
He said that most of the smartphones users in Australia own handsets that readily work with Vodafone's low-band 4G 850MHz network. But most of these handsets do not support APT-700MHz spectrum. Hence, those users who are not with Vodafone will need to buy new handsets to take advanatage of low-band 4G services.
Using 4G without having to change handset is unique to Vodafone beacuse of its flexible technology that allows the company's platform to conveniently convert to technological innovation.
Vodafone's new 4G network boasts of great data speeds and large data allowance.
"We're the obvious choice for people who can't live without their mobile devices," Hanssen said.
Hanssen proudly said that Vodafone's overall network is performing impressively as the company invested billions of dollars in infrastructures over the past three years.
"It's getting harder for our competitors' to justify charging more. Our customers are enjoying our new network and those who have recently joined us are impressed how far we've come," Hanssen added.