Spirit Airlines, an American low-cost airline is facing severe Twitter backlash for using the latest celebrity nude photo scandal to promote their low fares. The new marketing campaign launched by Spirit shows a caricature of a female holding her breasts with her hands and the tagline along with the picture reads "Our Bare Fare Was Hacked." Check out the picture here.
"Our bare fare was hacked," reads a Spirit Airlines promotion emailed to consumers Wednesday, which can now be seen on Twitter. "We feel naked; you were never supposed to see this Bare Fare! It was meant for a special someone (who isn't you). Now it's all over the Internet for you to take advantage of as you see fit."
The Spirit advertisement campaign was released just days after the hacked nude photographs of many Hollywood celebrities including Jennifer Lawrence and Kate Upton surfaced online. Many critics are calling the latest marketing gimmick by Spirit as "distasteful," "inappropriate" and believe that the airlines is mocking the whole scandal "too soon."
Many customers have taken to Twitter to express their anger and have even vowed never to fly by this airline. A large number of users are also of the opinion that the airline is using the leak nude photo scandal to increase its "ticket sales" and do not have any ethics.
#NotBuyingIt is trending on Twitter with many females tweeting that the airlines' latest advertisement has "objectified" women. Check out some of the angry Tweets below.
— Marc Peters (@rippleofhope) September 3, 2014
N. Paul Berry, director of public and media relations for Spirit Airlines has released a statement to clarify his stand following the severe backlash on Twitter and other social media platforms. Berry says that Spirit Airlines has always educated people on its low fares by ads that are "fun and often irreverent."
He adds that the current advertisement was not meant to be offensive as his airlines has a long history of "taking major, national news stories and connecting them to our marketing."
"Most people think they're funny, and accept them for what they are. We realize and accept that a small group of people might not think the same way," added Berry.