Paramount Pictures AU released an apology for a serious gaffe they committed on its new Teenage Mutant Ninja Turtles movie poster and promotional tweet. The poster looked like a scene from the World Trade Center attacks while the promotional tweet made matters worse for raising up the 9/11 date. The tweet was immediately removed, but the damage was already been done.
An apology was served by Paramount Pictures Australia after the company realized the implications of their poster and tweet on the upcoming TMNT movie. Time Magazine reports that the Australian branch of Paramount Pictures caused flak for tweeting the official poster that would be used down under.
The poster showed heroes Donatello, Michaelangelo, Raphael and Leonardo seemingly jumping off from an exploding skyscraper, bringing into mind the tragedy that happened on 9/11. A bad coincidence is that the movie executives did not even realize the file will be released on September 11 in Australia as well.
"Check out the official poster for #TMNT in cinemas September 11!" reads the tweet.
Even though obviously quite unintentional, many were perturbed by the insensitivity and ignorance of the company, Daily Star UK reports.
"The most poorly judged poster and date combo imaginable. Well done Australia!", while another puts out the telling question, "How does this make it past marketing?" tweeted one unamused moviegoer.
Upon realising the offence caused by the poster, Paramount Pictures immediately removed the image from Facebook and Twitter.
Guardian UK showed even more irate moviegoers' backlash.
"Wow Paramount you sure messed up with the TMNT poster", tweeted one Twitter user, while another wrote: "WHO thought that poster would be a good idea considering date?? Or did they just think no one would notice?"
The removal of the said post and picture is not enough, the company also issued out an apology.
"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use," read a statement on behalf of the organisation.
As of now, the film's release on Australia remains on that fated date.