Camila Giorgi of Italy serves to Christina McHale of the U.S. during their women's singles match at the Rome Masters tennis tournament May 14, 2014. REUTERS/Max Rossi (ITALY - Tags: SPORT TENNIS)
Advertising has not spared the athletic wear of professional sportsmen and women, but a new trend could generate controversy.
It is the fad of placing advertisements right on the breasts of the shirts of female tennis players. Among those seen wearing such not-so-subtle endorsements of brands are Camila Giorgi and Dominika Cibulkova of Slovakia.
News.com.au theorised that the chest area is where the logos and brands are placed because fans' eyes are often drawn to the bosom of female tennis players.
Most male athletes who endorse brands wear shirts with the logos on the shoulders or shorts, particularly among boxers who are topless on the ring.
A number of News.com.au readers who commented on the article said placing the advertisement on the breast is not surprising because most of the time the shirts the athletes wear are sleeveless.
Some, like Tom Cubis of Sydney, found the issue sexist as he pointed out "I don't think there would be a controversy if Nadal had the advertising on his chest because he wears sleeveless shirts."
Jade of Not here quipped, "If I were on that kind of money, they could slap a Viagra advertisemen right on the front of my pants and a constipation ad on my butt for all I care."
Sammy of Perth found the issue ridiculous, saying he Googled the photos of top tennis players and found that all of their shirts have the logos of their sponsors on their chest.
But leigh of Darwin concedes, "It probably does have something to do with advertising in the most prominent spot, and for women, hell even chicks look at chicks chest. And that's just the way it is."
Jacqui thought the photos used should have included images of Nadal's behind (in shorts).
Rafael Nadal of Spain returns the ball to Juan Monaco of Argentinaduring their match at the Madrid Open tennis tournament May 7, 2014. REUTER/Susana Vera (SPAIN - Tags: SPORT TENNIS)