Technology marries fashion in Ringly, a cocktail ring for the ladies which lights up on messages, emails and notifications received from the user's smartphone.
Ringly is a solution for the busy women who always missed an important message or notifications when their phones are out of sight.
"Ringly connects to your phone so you can receive subtle notifications about what's important," even when phones are buried in the bottom of purses or bags, according to Ringly's web site.
The app installed in the ring is available on iOS 7 and above devices - iPhone 4S, iPhone 5, iPhone 5C and iPhone 5S, iPad Mini, iPad 3rd gen and newer, iPod Touch 5th gen - and Android devices running on Android 4.3 and above.
Ringly lights up when users' smartphones received phone calls, text, emails, notifications on calendar alerts, Facebook, Twitter, Instagram, Uber, eBay and Tinder.
The user can program it according to notifications that she only wants to get through.
"A lot of moms will say, if the babysitter calls, that's the only person getting through on date night," Logan Munro, Ringly's mechanical engineer and co-founder told Wired.
Ringly can be customised depending on the color or patterns of vibration preferred. Its ring box that comes upon purchase can serve as the charging station for the device. Simply putting the ring in the box will start the charging of the device.
The fashionable ring can work up even if smartphone is 20-30 feet away.
It is fashioned with semi-precious and precious gemstones set in an 18 carat gold plated brass setting and available with four different model - Stargaze - Black Onyx, Wine Bar - Pink Sapphire , Into the Woods - Emerald and Daydream - Rainbow Moonstone.
These gemstones light up for notifications.
Ringly was launched on June 10, but just less than eight hours upon launch, the company was able to earn $60,000.
Christina Mercando, Ringly's co-founder and CEO said that she got the idea for Ringly through an epiphany.
"I'm always missing calls and texts, and it started to get really frustrating to have to keep my phone out on the table at restaurants and in meetings. I thought there just has to be a better way. What if my ring told me what's going on?" Mercando said.
"The fashion world is blown away; they can't believe something like this exists. And the technology world is like, is that all it does?" Mercando beamed.