Maria Sharapova is the new face of Avon's latest fragrance, Avon Luck. Two new scents of Avon Luck are especially made for men and women.
Avon's chief marketing officer Patricia Perez-Ayala said in a statement that Sharapova is the right celebrity to endorse the new scent. She said Sharapova embodies a role that can completely represent the new product. "When we created Avon Luck, we wanted to capture the intoxicating charisma who creates her own luck in life," Perez-Ayala said. "As one of the top-ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility." Perez-Ayala said that Sharapova is the best advocate for the new scent that conveys "happiness and the feeling of being on the top of the world."
Sharapova was also elated and thrilled in the new partnership with the second-ranked direct selling company and the leading global beauty company in the world.
"My hope is that Luck brings women and men confidence, the feeling of sophistication, and luxury as well as reminding them that you can have it all, and that possibilities are endless," Sharapova said in an interview. The Russian tennis darling said that she's honoured to be chosen as the endorser of the new scent. She added that she loved the concept of Avon Luck, and instantly fell in love with the scent.
"I immediately loved what Luck stands for."
"Everyone and anyone can have it all, if you work hard and sets your mind to a goal, you can do anything, and you can celebrate all of your success."
"Avon Luck makes you feel live, stylish, elegant when wearing it."
Sharapova said that she has been blessed so much in her career and life outside the tennis court. She said that luck was a vital factor to reach her goals. "It's always been incredibly fortunate to have luck on my side, that's why I'm so excited to be representing Avon Luck, a fragrance that I believe will always be by my side."
The new fragrance will hit the stores in Europe in September. It will be launched in North America and Asia-Pacific in October and November, respectively.
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