It is highly possible that global consumers will get the iPhone 5S, the budget iPhone and the iPhone 6 including, this coming September based on freshly leaked images that purportedly revealed what would be in the inner guts of the iOS 7 devices.
Published by French blog site NowhereElse.fr, the fresh set of pictures pointed to two major part of the upcoming iPhone models - one image bared what appears as the front-cam assembly and another for a still unknown feature.
The images are in line with persistent reports that Apple intends to deliver better camera capabilities with the iPhone 5S, which would allow users to capture images with top-notch quality even on low-light environment.
The new components were unwrapped as analysts ramblings steadily grow, with Barclay's Ben Reitzes asserting anew this week that Apple needs to do 'something big' by September this year to arrest the alarming decline of it shares value.
Mr Reitzes bemoaned that the tech giant is too silent this year amidst the spirited efforts coming from its Android rivals like HTC and Samsung. The two Asian mobile device makers have unpacked their respective 2013 flagships - the HTC One and the Galaxy S4 - while Apple remains quiet on its plans.
The analyst joined his colleagues sentiments that Apple must deliver the killer features that would halt the momentum gained by its bitterest rival, Samsung, which is on track to haul in billions of revenues on the back of the GS4 release.
Morgan Stanley is convinced new software features would prompt consumers to scoop up iPhones and iPads in big numbers while Topeka is insistent that fresh devices would keep Apple on top of the food chain.
The company would be served well should it decide to opt for a big screen iPhone or gadget that Topeka analyst Brian White termed as iPhad.
A September release date fits with the projections aired this week by KGI Securities analyst Ming-chi Kuo. The company has encountered a production glitch, forcing it to delay the iPhone 5S debut, a pushback that will lead to a late 2013 rollout, Mr Kuo added.
On the release date, however, Apple is expected to regale consumers with killer features like fingerprint sensors on the iPhone's Home button, improved camera capabilities, a faster A7 processing chip and an enhanced mobile platform in iOS 7.