The summer is all set to say goodbye and with fall just around the corner, the Kardashian-Jenner marketing machine is in full swing, with the release of several new collections. Kim, Kourtney and Khloe Kardashian recently did a photo-shoot for their upcoming hair care line, which features styling tools and styling products, called "Kardashian Hair."
Kim, Kourtney and Khloe will be sharing some of their hair styling tools that they use to keep their famous tresses look picture-perfect and camera-ready. The new line is expected to have blow driers, curling irons and flat irons as well as styling aids such as volumising foam and dry shampoo. Women's Wear Daily reports that the hair care line and styling tool range will be produced in partnership with Farouk Systems Inc.
Last week, the sisters shared some photos and videos from behind the scenes of their shoot, presumably to promote the hair care line. Khloe posted a video of herself clutching a white shirt and doing a peek-a-boo motion while holding it up and down to reveal her very low cut, cleavage-revealing black dress. She captioned it: "On set of our @kbeautyhair campaign shoot! Got to love my glam Gods @1maryphillips @jenatkinhair"
Meanwhile, Kourtney posted a rare selfie while she was also all-glammed up for the photo shoot and said: "On set at the @kbeautyhair photo shoot today! Glam party with @makeupmatthew #petersavic. Styling party with @lesliefremar. #gillesbensimon."
Kim also posted her own behind the scenes selfie showing her intensely red lips. Her hair was styled in waves and gathered to the side giving her a vintage look. She also thanked her team in the caption: "Good day on set today with my sisters! Glam by my dream team @makeupbymario @mrchrismcmillan"
The release of the hair styling line comes at the heels of the release of the latest range of ULTA tanning products called "Kardashian Sun-Kissed," which the sisters were promoting during summer. They already have a successful make-up line which came out in 2012 called "Kardashian Beauty." The sisters have also made their "Kardashian Essentials" collection available that features hosiery and shape wear. They also have a long-running collaboration with SEARS Department Store for the "Kardahisn Kollection" clothing and shoe lines. With the birth of the next generation of Kqrdashian-Jenner kids, the sisters have also paired up with "Babies R Us" for a line of kid's wear that are now available in stores as well as online.
Meanwhile, younger sister Kendall and Kylie Jenner have also released their own fashion collection for fall with PacSun for clothes and Madden Girl for shoes.