The Kardashian sisters, Kourtney, Kim and Khloe, are doing the rounds in promoting the summer collection of their latest fashion venture, the Kardashian Kids line for Babies "R" Us. The new collection has been made available in selected Babies "R" Us stores in the United States and worldwide through online sales channels. The sisters sat down with CNBC to talk about the collection, their other businesses and motherhood, among other things.
The Kardashians made a big name for themselves through their reality series "Keeping Up with the Kardashians." Earlier this year, the famous sisters launched the latest addition to their growing media and retail empire, the Kardashian Kids Collection, a line of children's clothing that further enhances their roster of business ventures.
The girls' goal is to produce a fashionable and functional but affordable fashion line for kids. In an exclusive interview with CNBC, Kim shares they started the project while Kourtney was pregnant with her second child, Penelope, who is now nearly 2 years old.
The Kardashian Kollection, a fashion line the girls launched in partnership with Sears, has been doing well. The sisters feel they have chosen a perfect partner in Babies "R" Us for the children's wear line.
"I think SEARS was the perfect fit for our clothing line just as Babies 'R' Us is for Kardashian Kids," said Khloe to CNBC's Courtney Reagan.
Kim was asked about being a businesswoman and the criticism they are getting for being reality TV stars and not being taken seriously.
"It is a struggle, and we started off working opening up our DASH clothing store, you know, a decade ago," she explained.
"We are businesswomen, we're entrepreneurs, and I think when you do have a reality show, people assume that it's just a ton of bar fights and it has a negative connotation," she lamented.
The Kardashians have a fully established retail store called DASH with several branches across the US. They also have a cosmetics line, books and ladies fashion line, among other things, apart from the hosting gigs, TV appearances and the reality show.
This year, with Kourtney having recently announced her third pregnancy and Kim celebrating the first birthday of her daughter North West, the Kardashian girls have ventured into creating a fashion line for kids to be sold exclusively at Babies "R" Us.
Despite haters, the Kardashians have built a massive business empire for themselves which has extended to other members of the family. Younger brother Rob now has his own sock collection called Arthur George and half-sisters Kendall and Kylie have also been thrust into the spotlight with Kendall currently enjoying a rising modelling career.
Interested customers can now have access to the Kardashian Kids summer line through select Babies "R" Us stores and online.