Britons' obsession with their royal family came out again amid speculations that Kate Middleton could be pregnant again. The buzz, although unconfirmed, is that the Duchess of Cambridge is with another child, or possibly twins, and she would make the second baby announcement in time for the 1st birthday of Prince George, her first child with Prince William.
A confirmation would surely trigger more rumours and attempts by British media as well as the press from other Commonwealth nations to get more details about the anticipated second pregnancy of Britain's future queen.
This brings to mind what happened in April 2013 when Kate was confined at King Edward VII hospital in Marylebone, London during her first pregnancy.
Two Australian DJs, Mel Greig and Michael Christian from Austereo Network, made a prank call to the hospital and pretended to be Queen Elizabeth and Prince Charles, asking for an update about the condition of then pregnant Kate.
Jacinta Saldanha, an Indian nurse, answered the prank call. She thought it was a genuine call from Buckingham Palace and provided the caller an update on the medical condition of the duchess. All along, thousands of radio listeners in Australia were listening to the prank call, which became viral.
However, the shame of giving our medical information that should not be disclosed publicly drove the nurse to commit suicide, and the incident shocked and angered Britons and Australians, and the whole world.
With Kate's second pregnancy rumour, Britons are expecting another round of media pursuit of the duchess's real medical condition.
Hopefully, radio broadcasters have learned their lessons and won't attempt another prank call that could cost the life of another medical personnel.
But Britons as well as other nationalities would surely be interested in legitimate news about the royal couple since Prince William is said to be the Queen's choice to be Britain's next king, not his father Prince Charles.
A celebrity news site even cited a Globe article on March 24 that the Queen has set June 2015 as the coronation date for William and Kate to be the king and queen of Britain, although all are still speculations.
However, should Buckingham Palace finally make an official announcement, British media would surely be abuzz with news about the royal abdication.
Expected to lead the dissemination of such hot news is BBC, which uses a platform from Audioboom Group PLC (LSE: BOOM.L).
The Software as a Service platform from Audioboom allows straightforward upload or download of content that could be recorded either live or from the studio, and then uploaded and shared by syndication and to social media sites such as Twitter and Facebook.
Audioboom, in fact, because of its prominent position in spoken audio content, is known as the audio equivalent of YouTube, the most popular video-sharing site in the Internet.
The London-based publicly listed company at present has about 2,000 content channels from the initial 19 channels during the platform's launch in March 2013, disclosed Rob Proctor, company CEO. Audioboom currently has 2.5 million registered users and 12 to 13 million monthly active users across platforms, he added.
Besides BBC, Audioboom's other global major partners that uses its apps, embeds and custom publisher solutions include Sky Sports, Bauer, Absolute Radio, The Guardian, Universal, Aljazeera, Polydor, The Telegraph and Oxfam.
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