In 2012, radio advertisement in the U.S. topped $16 billion. The advent of digital electronics and cable TV put the radio into a thriving profitable business. Radios are always associated in the automotive industry since if they are not in the car, it will be just a small fraction of its current size, or would not exist at all.
The challenge is to make sure drivers log in to their cars.
However, this is more difficult as people already have a powerful computer in their pockets. Why need to log into the car? Detroit offers drivers an enhanced and integrated experience so compelling that logging becomes a requirement. Connected drivers are given by carmakers the chance to interact with others in a lot of ways like radio, audio, video, games, GPS, social networks, email, text, apps, etc.
How it Works
There are many ways to control CarPlay. Compatible cars will have a voice-control button on the steering wheel. According to Apple, "if it controls your screen, it controls CarPlay." You will be able to use dials, touch and physical knobs to interact with your iPhone.
Siri is in the entire system because with voice commands and prompts, CarPlay provides and "eyes-free" experience to answer calls, send texts and listen to music. CarPlay also supposedly knows where you are heading to, based on addresses in your email, contacts, calendars or texts.
Apple Maps and Car Support
CarPlay features Maps, which had a rocky start but already improved. More and more people use Apple Maps which helps create better map experience for everyone that tried it.
The pioneers of using CarPlay are Ferrari, Volvo and Mercedes-Benz, all of which were on the motor show in Geneva last week. Nissan, General Motors and BMW promised to integrate CarPlay into future vehicles too. From these car makers you can grab CarPlay in the cars.
Apple is not the first to unveil system for cars. OS rival Google and Audi are in the works for an Android system car. The two titans Apple and Google are top players in the smartphone world. Apple in mobile device sales and Google for the most mobile OS used. Now, both are eyeing to conquer the automotive industry.
And the car wars begin...