In a report by MacRumors, there are at least eight features, though not necessarily new, that could interest Apple fans into test driving, which actually is possible as the software is now seeded in beta build for developers.
All told, iOS 8 is not a huge jump from iOS 7, certainly not in the manner that the latter overhauled its predecessor - iOS 6. However, Apple CEO Tim Cook is upbeat that current iPhone, iPad and iPod users will immediately leap into the new platform as soon as it becomes commercially available.
That should happen with the iPhone 6 release date, which analysts said will take place as early as mid-September 2014.
But beyond the Apple universe, Cook understandably guns to lure hundreds of millions more into the iOS ecosystem - the Android fans that research firms said will amount to some 80 per cent of global smartphone users by the end of 2014.
In his WWDC presentation, Cook outlined the three key reasons why Android users will love iOS 8 and eventually ditch Google's mobile operating system. Read below to find out:
Android is notoriously fragmented
According to Business Insider, Cook pointed out that iOS 7 and Android 4.4 or KitKat both came out in the second half of 2013 but the former is clearly beating the latter to the race. To date, the Apple chief reported, only nine per cent of Android users are on KitKat, which highlights the circuitous update procedure that plagues the Google mobile OS.
In comparison, iOS 7 is now on 98 per cent of currently circulating Apple-made mobile devices and it goes without saying that the same speedy adoption rate will be seen in the new few months following the iOS 8 arrival.
True enough, Android goes to various layers or channels - device vendors and network service providers - before end-users get the software while iPhone or iPad owners normally absorb the latest iOS patch or updates within days or hours of their deployments.
Android is malware magnet
With the fragmentation issue also comes the more serious problem of security concerns for mobile device users in the Android sphere. Further complicating the matter of platform vulnerability due to slow arrival of security patches, according to Apple, is the fact that mobile malware authors are focusing their attacks on Android-powered devices.
Cook explained that the fragmentation that exists in the Android system "is turning devices into a toxic hellstew of vulnerabilities," where some 99 per cent of malwares are geared to inflict serious damages anytime.
Apple revealed too that in the past 12 months, the iPhone has attracted millions more of new mobile device users and many of them, Cook claimed, were switchers from Android, apparently disappointed by their previous experience.
"They had bought an Android phone, by mistake, and then sought a better experience. And a better life," the Apple chief was reported by Business Insider as saying.
The actual iOS 8 release date, bearing the software's final form, is expected to coincide with that of the iPhone 6 that numerous reports said will be unboxed as early as September 9 2014.