HTC Launches New Flagship, M7, to Counter Drop in Sales

  @ibtimesau on

The Taiwanese firm HTC is still under warning of continues sales drop. The intense friction between Apple and Samsung in terms of marketing has stumbled HTC while the new players, Huawei and ZTE, compete inside China, which kicked the Taiwanese firm out of the top five in the last quarter of 2012.

HTC forecasts its sixth consecutive drop in quarterly sales and revenue in the first quarter of 2013 will be NT$50 billion ($1.7 billion) to NT$60 billion. HTC Chief Executive Officer Peter Chou is, however, confident regardless of the bleak forecast. He said in a statement, "We're most confident now because last year we achieved a lot, and we changed a lot," in the M7 show off.

The new flagship M7 from HTC has been confirmed by Mr Chou and it is expected to go head to head with the other tech players in the market.

The device is rumoured to have a 1.7GHz quad-core processor from Qualcomm and will have Android 4.2 Jellybean. At the same time, the display will have the latest version of the HTC Sense UI. The screen has 4.7-inch SoLux with 1080p Full High Definition display resolution and an impressive 468 ppi.

The most intriguing about this device is the camera capability. It is still a puzzle to some spectators that HTC M7 will have either 13MP or a 4.3 Ultrapixels. Rumours have suggested that the new device has 13MP installed to its rear camera shooter but some sources gave hints that the new camera is made up of three 4.3MP sensor layers combined to give a single image. Adding up three 4.3MP layers will sum up to around 13MP.

According to these sources, the technique is similar to that of Sigma in Foveon X3 sensor which means the combination of three lots of data to produce one final pixel. The effect will generate a crisper and cleaner image with color accuracy. This is also similar to Nokia's PureView and Fujifilm's EXR system.

Here are some of the speculated technical specifications, according to Tech Crunch:

Screen Size: 4.7 Inches

Display Technology: TFT

Display Resolution: 1920x1080

Camera - Rear: 13 megapixel

Camera - Front: 2 megapixel

Video capture resolution: 1080p

Connectivity: 4G LTE, Bluetooth, Wi-Fi


Storage: 32 GB internal

Battery: 2,300 mAh

And here is a preview of the new HTC flagship.

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