Mercedes-Benz Fashion Week Swim proved that more than just basketball teams can heat up Miami, showcasing some of the steamiest swimsuits and fashionable models around. Definitely one of the hottest fashion weeks on the planet, Swim featured designers from all over the world who gather together and dress some of the most beautiful people in next to no clothing at all. What's better than that?
Hotter than a heat wave, the latest swimsuit styles hit the runway as one of the largest swimwear trade shows kicked off on July 18.
For the ninth year, thousands of fashion industry buyers, editors, and onlookers ventured to Miami's South Beach to view the latest styles during Mercedes-Benz Fashion Week Swim.
This year's five-day event marked the first time that customers were able to view some of the shows via live streaming and pre-order straight from the runway on swimwear retailer Everything But Water's website.
The program enables the company's buyers to get an early read on consumer reaction to the new suit styles.
"Certainly, this is the first time that we will have a customer reaction early on before we finalize the orders for the resort season on the part of an actual customer," said Sabra Krock, the company's co-owner and creative director. "We'll be able to see what they react to and what they buy."
At stake is a swimwear industry worth $4.2 billion, up 0.4 percent over last year for the period ended in May, according to data from market-research firm NPD Group. Women's sales, which declined about 0.9 percent over last year, made up the majority of this market.
What was hot, cool, good, and best?
Hot: the 'Agua Bendita' Fashion Show. The brand featured amazing designs with a unique sexy Latin touch, gaining a lot of attention by the industry.
Cool: The tips provided by Celebrity Stylist, Pena. Easy, well-practiced and helpful.
Good: The make-up created by another great talent of Miami, make-up artist Nikki Oxley. Lately, Oxley has been celebrated by her amazing jobs in the best fashion events.