Marvel Studio's "Guardians of the Galaxy" scored around $70 million U.S. sales making it the top pre-selling debut for the month of August in the entire 14-year history of the movie ticketing company Fandago. It is also the number one non-sequel movie of the year.
According to Hollywood Reporter, Galaxy surpassed the previous August record holder "Bourne Ultimatum" which earned $65 million. The movie also moved ahead of two other Marvel movies - "Thor" and "Captain America: The First Avenger." The former scored $65.7 million while latter scored $65.1 during the opening weekend.
"Guardians of the Galaxy" also outpaced "The LEGO Movie" which was the previous record holder for the highest non-sequel pre-seller of the year. LEGO opened with $69.1million U.S. sales in February.
The action packed adventure Galaxy movie was released to U.S. cinemas on Thursday. It was adapted from Marvel Super Heroes #18 which was published in 1969. The film was set in the same universe as Avengers which was another lucrative franchise of Marvel Studio.
The movie revolves around the story of an impetuous adventurer Peter Quill/ Star Lord (played by Chris Pratt) who stole a mysterious orb which was coveted by a powerful villain Ronan (played by Lee Pace) who wanted to invade the entire universe. Quill was placed in a relentless hunt of bounty but was forced into a difficult truce with four misfits - a gun-toting Rocket Raccoon (played by Bradley Cooper), a tree-like humanoid Groot (voiced by Vin Diesel), a vengeance driven Drax the Destroyer (Dave Bautista), and a mysterious Gamora (played by Zoe Saldana).
A survey to more than 1,000 online ticket buyers conducted by Fandango revealed that 95 percent of the movie goers are attracted by the film's lighthearted approach and eccentric humour. Eighty-seven percent of them planned to watch the movie on the opening weekend with a group of friends. A large majority (85%) looked forward to watch Chris Pratt on his breakout role while 67% of them mostly anticipated to see the ethereal character of Rocket Racoon.
Even though more than half (58%) of the survey participants were previously not familiar with the comic book, seventy-three percent of them are excited to see the movie because of the retro soundtrack. Even more, 80 percent of the survey participants are interested to watch Galaxy of the Galaxy sequels.
Watch the full official trailer of Guardians of the Galaxy from YouTube.