Google will not let Apple take the spotlight this September as it sets out to take a bid against the iPhone 6. Whereas the Android One may not have the reported high end features of the iPhone 6, it does target a considerable market - well within Google's forte. According to recent reports, it appears the internet giant wants to offer a solid smartphone experience but for a fraction of a price. The low cost, $100-price tag, along with its target market is enough for some analysts to believe it may be a contender against the iPhone 6 - in a different way.
Google has already issued invites for its September 15 event, with the invitation bearing the words: "More details closer to the date!" According to NDTV, many expect the tech giant to unveil its Android One smartphone during the event. Previously, Google announced the device in June during its I/O Conference in India. Confirmed partners include India's Micromax, Spice and Karbonn.
Google's approach is to coordinate with smartphone developers from emerging markets offering them updated Android software versions for free. This allows partners or developers to create phones at an affordable rate according to Business Insider. This is completely different from Apple's strategy. The Cupertino-giant will reportedly stick to its high-end market with the iPhone 6 projected to cost starting at $700.
If it is any indication how affordably priced devices succeed in the market, Xiaomi has performed past Samsung in the Chinese market in the recent quarter. Analysts predict the company will conquer more markets challenging Apple and Samsung. In Google's case, the Android One will be the company's attempt at reclaiming market share and customer experience. It will be an ideal product for the entry-level segment. The low and mid-range market have proven to offer huge potentials/opportunities for tech manufacturers given they are tapped properly.
According to Android's Senior Vice President Sundar Pichai, the company does not plan on subsidizing the Android One hardware. Google wants to share its resources instead to OEMS. This can help companies afford lower costs of manufacturing. Business Insider also notes that Google appears to be banking on the idea of price when competing with Apple. Customers will generally view the competition as a $700 versus a $100 price tag. Nonetheless, Apple has managed to remain lucrative despite the being the minority.