David Beckham launched his latest swimwear line campaign for H&M at Shoreditch House in London, England.
According to a report by Justjared.com, the event took place on May 14. Beckham was joined by British musical artists such as One Direction members Liam Payne and Niall Horan, Ellie Goulding, Conor Maynard and Eliza Doolitle. Hello Magazine reported that Breaking Bad star Aaron Paul was also at the said event.
In April, Hollywoodlife.com wrote about Beckham's new H&M campaign. According to the Web site, it was "perfect idea" to create a line of men's swimwear after the success that the former soccer icon has gained with his H&M bodywear collection. Beckham was ecstatic about the new project.
"The success of my Bodywear collection at H&M has been fantastic, so I'm thrilled to be introducing these great swimwear pieces ready for the summer," said Beckham.
"We're worked hard to create new classics for men, with great fit, comfort, and also style," Beckham added.
Beckham's swimwear line for H&M will hit the stores on May 22.The swim wear line includes swimming trunks and shorts as well as board shorts. The price ranges from $25 for trunks to $34 for shorts, WWD.com reported.
H&M is just one of the many endorsements of the former soccer athlete, Forbes reported. Beckham had earned as much as $42 million from his sponsorships which include contracts with Adidas, Coty, Sainsbury's, Samsung and more. Beckham is ranked eighth in Forbes' List of World's Highest-Paid Athletes.
Recently, Beckham filmed a whisky commercial for his new partnership with Diageo. He teamed up with British entrepreneur and TV executive Simon Fuller. The commercial was shot at Edinburgh. Aside from starring as the whisky brand's ambassador, Beckham will play an important role involving strategic planning and development.
For pictures of Beckham's latest H&M campaign, visit his official account on Facebook.