The cat lovers now have a tangible reason to celebrate as Purina One builds its first pop-up cat café in New York City where everyone can drink and dine with the lovely felines. Considered to be America's first pop-up cat café, Purina One seems to have really popped up just in time before anyone else in North America does.
Earlier in March, several entrepreneurs in the U.S. had been reportedly hoping to venture out in the cat café business. There were Carlos Wong's Catfé in Los Angeles, San Francisco's KitTea and Oakland's Cat Town; all in the hopes of one day opening the cat café.
But it appears, Purina One got the first nod to actually build and operate. However, since it's a pop up cat café, it is said to be open only for four days.
"The Cat Café by Purina One is a pop-up," said Niky Roberts of Purina One brand team. "It lasts for four days and we're hoping that the conversations and the education that happens here lasts far beyond that."
Yes, four days, starting on April 24 and ending on April 27. But during these days, the people who visit the cat café will have a chance to see cats play, take photos of them, eat and drink with them and simply be with them. Niky Roberts also said that it's also learning "a little bit about cat health and what you can do to see visible differences in your cat" and most likely walk out of the cat café with more knowledge about cats than ever before.
The pop-up cat café is said to be the brainchild of Purina One, a cat food brand belonging to the Nestle Purina PetCare Company. Purina One is now in partnership with North Shore Animal League America (NSALA), considered to be world's largest no-kill animal rescue and adoption organization.
According to Jayne Vitale, Outreach Manager of NSALA, the cats at Purina One are all wonderful rescued pets that happen to be all up for adoption. Reportedly, there is a $75 (USD) adoption fee for the cats, which covers vaccination and basic health checks. NSALA also carries out background checks to guarantee that the possible owners are all responsible.
". . . we're actually hoping that all of these cats don't come back with us but that they find loving, permanent homes. And the message that Purina and North Shore want people to know is -- there's beautiful pets at your local shelter and how important it is to adopt, and not to shop," Jayne Vitale explained.
On Wednesday, April 23, the media got a chance to have a preview of all the fuss where lovely felines can be photographed as they pose and play with the visitors. There are also baristas poised to serve up coffees, including the cat'achino that has a frothy milk kitty face on it.