BlackBerry Chief Executive John Chen holds up the unreleased Blackberry Passport device during the company's annual general meeting for shareholders in Waterloo June 19, 2014. BlackBerry Ltd posted a narrower-than-expected loss as the troubled smartphone maker's turnaround efforts started to pay off, raising hopes Chen can deliver on a pledge to return the company to steady profits. REUTERS/Mark Blinch (CANADA - Tags: BUSINESS TELECOMS)
Blackberry CEO John Chen wants to believe that the Canadian technology company is not yet dead, despite all signs pointing to an imminent for the once number 1 technology firm in the world.
Gizmondo reported that BlackBerry's market share in the U.S. is now zero per cent, while Bloomberg cited an IDC projection that the firm's global market share would further shrink to 0.8 per cent.
The survey was by market research firm CIRP which had a survey sample size of 500 U.S. residents. The poll found a 0 per cent market share for Q4 2014 for BlackBerry, while iPhone and Android phones jointly account for 48 per cent of the U.S. market.
The Ontario-based firm believes all those gloomy projections are part of a smoke and mirror marketing tactics by their competitors - which have actually considered BlackBerry no longer a worthy opponent - and even launched a portal named BlackBerry Fact check that would allegedly distinguish false information from reality.
In the portal, BlackBerry Senior Vice President Mark Wilson said that the new site would "provide evidence that BlackBerry continues to be a leader in mobile," while it would also expose the smoke and mirrors marketing tactics of its competitors.
On Monday, research firm IDC released its latest projection that for 2014, BlackBerry's global market share would shrink by almost 50 per cent to 9.7 million smartphones or about 0.8 per cent of the global market share. Bloomberg added that measly cut of the pie would even further contract too 0.3 per cent in 2018.
IDC has actually admitted that "With expectations that share will fall below 1 percent in 2014, the only way the company will be viable is likely through a nicke approach based on its security assets."
The statement would explain why BlackBerry would rely less on smartphones and instead refocus on business customers and new income streams from its ONIX software and BBM instant messaging service.
Another proof of Chen's folly is that BlackBerry would launch in early July in Dubai the mid-tier Z3 smartphone.