Google eyes foray into education with online app store
By IBTimes Staff Reporter | December 29, 2010 10:29 PM EST
Google Inc. is planning to harness the growing market for educational software and emerge as a single point of access to a majority of popular education applications available today, by integrating all in an exclusive online marketplace, according to recent reports from Bloomberg Businessweek.
While most of the revenue for Google so far has come from search advertising, it now eyes a share of sale proceeds from software developers for whom it will facilitate sales through the online store. A few applications from product companies such as Aviary and Grockit are already available in the Google Apps Marketplace, the current online store of the Internet major. However, any sales generated through the store accrues entirely to the developer at present. Under the Company's new plans there is likely to be a change in this model.
The education software market is at present a booming one, and with Bill Gates himself endorsing, "Five years from now on the web for free you'll be able to find the best lectures in the world," there seems to be little place for doubt. Companies, too, recognize the potential and have been targeting this huge market in various pioneering ways.
There has also been significant success in attracting venture capital and PE funds. The success of the Rosetta Stone IPO and more recently the successful financing drive by ConnectEdu are cases in point.
As offerings become more sophisticated and abundant, more and more segments within the education sector are embracing technology as a tool that aids the entire process from curriculum through teaching to learning management. Language learning software, test prep applications and educational games have created a substantial following among individual users as well.
According to a report from market researcher NPD Group, revenues from educational softwares shot up by 15 per cent in 2009; this is expected to grow even further this year.
Bloomberg reports that the market would hit a size of close to $5 billion this year. For Google, therefore, to become a one-stop-shop for the vast population of users, with a claim on a part of proceeds, would obviously be a winning proposition.
To contact the editor, e-mail:
Most Popular Slideshows
- Taylor Swift Named Forbes' Second Highest Paid Country Musician [PHOTOS]
- Forever Lost: Indescribable Anguish for Malaysia Airlines MH17 Families, Remains of Some Victims May Never Be Found (PHOTOS)
- Global Aviation Accidents: UN to Form Safety Task Force, Gov'ts Should Share Intelligence Info to Avert Future Incidents on Flying Over Warzones (PHOTOS)
- Celebrities Suffering From Lupus: Facts About the Disease
Join the Conversation
- Video of Kids Reaction to Teenage Mutant Ninja Turtles Goes Viral [Watch YouTube Clip]
- PM Tony Abbott’s Adviser Advocates Return of Using Cane to Discipline Students
- Survey Says 37% of Investors Consider Books, Magazines & Online Media as Best Sources of ‘Education’
- Fourth of July Guide On Do's and Don'ts On Firework Sounds For Your Dogs
- Students in Australia to Pay Higher University Fees Unless Tax is Increased
- Transfer News: FC Barcelona, Man Utd to Compete for Juan Cuadrado's Signature as Fiorentina Reveal Willingness to Sell
- Hilary Duff's New Music Video Chasing the Sun Goes Viral on YouTube [WATCH VIDEO]
- LeBron James to Return to Miami, Face Heat on Christmas Day 2014
- Shanghai Stock Exchange Will Not Extend Trading Hours
- Qatar's Surging Real Estate Prices Won't Affect Thriving Economy – Report