Heidi Klum for New Balance starts selling today at Amazon.com
By John Dorian | October 8, 2010 2:02 PM EST
Fans may no longer see Heidi Klum grace Victoria's Secret Runway but today, they can now avail of "Heidi Klum for New Balance" collection exclusively at Amazon.com (NASDAQ:AMZN).
The "Heidi Klum for New Balance" collection includes knits, tunics, woven tops, outerwear pieces and leggings, all using high-end fabrics such as cashmere blends, cottons and silks and were designedd for active women like Klum. The items in the collection retail from $32 to $168.
Amazon Vice President (Apparel) Cathy Beaudoin said: "Like so many of our customers, Heidi [Klum] is a busy mom who cares about fashion and ease in equal measure. The line is amazing - gorgeous fabrics, incredibly styled - and we're thrilled to be launching it in the Amazon Clothing Store."
Heidi Klum herself said she loves the convenience of shopping online, and commented that her collection for New Balance achieved the "perfect blend of versatility and uniqueness."
Heidi Klum said: "Finding and making the perfect basic is a major challenge, and I think with this collection we rose up to that challenge."
"When I gave the Project Runway designers the opportunity to create a look for my collection, they thought it would be easy but soon realized how hard it is! A great basic with an interesting twist is special and catches the eye--it makes you want to turn to it in your wardrobe again and again."
"I think this collection does achieve that perfect blend of versatility and uniqueness. I'm also excited to have partnered with Amazon. I love the convenience of shopping online on my own time and having packages delivered to my doorstep - it doesn't get much easier than that!"
To contact the editor, e-mail:
Most Popular Slideshows
- Flight MH17 Attack: Russians Claim 'Putin A Terrorist,' Memorial at Dutch Embassy Overflows [PHOTOS]
- Typhoon Rammasun Claims 18 Lives in China, Incurs $4.32B Losses (PHOTOS)
- Ellen DeGeneres Caught Cheating with Mutual Friend Before Portia de Rossi’s Rehab – Reports [PHOTOS]
Join the Conversation
- Kate Middleton Will Name Second Child Diana, Camilla Parker-Bowles Not Invited to Prince George’s Birthday - Reports
- Avengers 2: Capt.America Dances With Peggy Carter, First Love Returns
- Kim Kardashian and Kanye West Break-Up Furor Ceased: West Gets Turned on by Kim, Puts Rest to Marriage Trouble Reports
- Ian Somerhalder and Nina Dobrev Drama: Heartbroken The Vampire Diaries Actress Reacts to Nikki Reed Dating News—Report
- Kanye West Abandons Kim Kardashian after 58 Days of Marriage – Reports
- Samsung Galaxy Note 4 Apps Leak Online, Five Fresh Features to Expect from the Android Smartphone
- Windows Phone 8.1 Update Rollout: 20 Nokia Lumia Phones Eligible and 13 New Features to be Added
- Three New Moto G Successors Spotted in FCC Document Dubbed Moto G2, Moto M and More --Reports
- HTC Google Nexus 8 Release Date Imminent with New Nexus 7 Deals, Two New Tablets Soon
- iPad Air 2 Release Date Will Skip IGZO Panel; To Rollout with Super-Slim iPad Mini Air