Microsoft Deals With Fake Apps

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By Patricia Marie Tayson | September 1, 2014 12:00 PM EST

Misleading apps and scam in the Windows Store and the Windows Phone Store seem to be a lot. Winbeta reports that Microsoft was approving most of the submitted apps in the Store just to catch up with Android and iOS. Now, Microsoft is reported to have acknowledged this issue and is now dealing with it. Windows Blog claims that the company acknowledges the complaints from the customers on some of its apps that are said to be misleading. The said apps are not what it claimed to be and this causes confusion since these apps ranks on the top search making the official apps hard to find.

Reuters
The Windows 8 home screen is shown in this publicity photo released to Reuters September 13, 2011. REUTERS/Microsoft/Handout

"We took the feedback seriously and modified the Windows Store app certification requirements as a first step toward better ensuring that apps are named and described in a way that does not misrepresent their purpose". according to the company.

Microsoft has now created new policies to address the issue and it will be applied to both the Windows and Windows Phone Stores for all the new apps that will be submitted. The same policy will also be implemented on the existing apps on the store.

Microsoft reports that the developers on the misleading apps are now contacted so that these developers can make necessary changes. If the developers do not comply, its apps will be removed from the store. So far, the company has already removed 1500 apps as part of the clean-up program and each person that was affected by the misleading apps is reported to be refunded, but the company did not mention the procedure on how to get the money back.

Microsoft also adds that it is always trying to deliver the best experience from the store however, it admits that sometimes it goes out of sync and needs to be calibrated.

According to Winbeta, a lot of fake apps use legit titles, trademarks and icons and one cannot tell it either it was genuine or not until the user downloads it and experience some bugs and inconsistency. Hopefully, now that the company has acknowledged and have started to clean up this issue, tougher policies should be implemented to make sure that users get the quality of apps that it paid for.

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(Photo: Reuters / )
The Windows 8 home screen is shown in this publicity photo released to Reuters September 13, 2011. REUTERS/Microsoft/Handout
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