New Zealand Enters a Season of Channel War
By Kalyan Kumar | August 1, 2014 8:42 PM EST
A channel war is brewing in the TV sector of New Zealand, with new challenger Telecom announcing its intent to take on the entrenched contender Sky TV with streaming videos.
With a monthly subscription of $15 a month the Kiwi viewers will be flooded with a raft of high-profile on-demand shows from Telecom's Internet television venture Lightbox.
Cast members (L-R) Luke Arnold, Hannah New, creator Jonathan E. Steinberg, Jessica Parker Kennedy and Zach McGowan attend the premiere screening of the Starz series "Black Sails" in Los Angeles January 8, 2014.
Telecom is clearly wooing New Zealanders with lower prices. It has readied fully operational content for 5000 hours and the content can be accessed on five devices. Hit shows like Arrested Development, Outlander and Mad Men are also being offered as exclusive offerings.
For consumers, the Sky TV incurs monthly costs of $50 a month for basic package plus installation costs. Sky announced its focus on high end content with an HBO deal to screen shows such as Game of Thrones and Girls on the premium SoHo channel.
Sky has also announced its plan to enter the SVOD (subscribed video on demand service) segment with reruns of TV shows and exclusive SVOD rights from leading Hollywood studios.
In New Zealand Quikflix is already offering its SVOD service and the U.S. giant Netflix is planning to set up shop next year.
Compared to Telecom, Sky enjoys the advantage of being a huge buyer of TV content and can negotiate well with Hollywood studios for linear channels like Vibe and The Box.
Telecom CEO Simon Moutter sees Lightbox as a vehicle to enter the entertainment market through the internet TV, according to the New Zealand Herald.
Streaming technology is cost effective and marks a departure from the past. There is no heavy capital outlay in buying set-top boxes. The SVOD model of streaming over the internet will only need broadband and no set-top box or in-home installation is required.
Season of Acquisitions
New Zealand is also witnessing a season of foreign acquisitions of its TV channels. American giant Discovery Communications acquired The Living Channel and Food TV in July. Discovery Communications beams its Discovery and Animal Planet in the country via the Sky TV platform. The Food TV offers programmes from celebrity chefs who include Jamie Oliver, Nigella Lawson, Heston Blumenthal and Rick Stein.
To contact the editor, e-mail:
Most Popular Slideshows
- Still The World Champions: Team USA Overpowers Serbia, 129-92 To Win 2014 FIBA World Cup [PHOTOS]
- Pope Francis: World War III Has Started On Piecemeal
- After Win Over Maidana, Mayweather Says He Is Prepared To Negotiate A Fight With Pacquiao
- From Fat To Fit: Celebrities Who Were Overweight Before They Became The Beauties That They Are
Join the Conversation
- Google Release Roundup: Nexus 5 2014, Nexus 6, Nexus 8 and Android L Killer Features
- Samsung Attacks iPhone 6 Plus Through New Galaxy Note 4 Commercial: Apple Claims Imitating Galaxy Note Phablets
- Pregnant Kate Middleton May Call Off Malta Trip Due To Sickness: Royal Couple Will Move To Anmer Hall Residence
- iPhone 6 And IPhone 6 Plus Sold Out, New Stocks To Arrive In October
- Moto G (Gen 2) vs. Xiaomi Redmi 1S—Specifications, Features And Price Showdown
- Nexus 6, 8 Release Dates Imminent as Moto X Pre-Order Begins & Nexus 7 Deals Ramp Up
- iPhone 6 And iPhone 6 Plus Shipping Has Begun, Expected To Reach Customers’ Doorstep On Sept 19 Launch Date