New Smartphone Technology Can Change the Hotel Industry: What's in Store
By Precious Silva | July 31, 2014 10:22 PM EST
Hotels and Serviced Residences are on the verge of using online and smartphone tools to rapidly increase the efficiency and quality of their services. The hospitality industry is committed to innovation to make a customer's stay with them become as pleasurable as possible.
A person holds a Samsung Galaxy S4 displaying a Twitter error message in front of Turkish national flag in this illustration taken in Zenica, March 21, 2014. Turkey's courts have blocked access to Twitter a little over a week before elections as Prime Minister Tayyip Erdogan battles a corruption scandal that has seen social media awash with alleged evidence of government wrongdoing. The ban came hours after a defiant Erdogan, on the campaign trail ahead of key March 30 local elections, vowed to "wipe out" Twitter and said he did not care what the international community had to say about it.
In this fast-paced world, the move is to get rid of long check-in reception lines or to give the consumer the capability to order his food choices in hotel restaurants by quickly swiping through tablets. These ideas are definitely NOT out of this world. In fact, those are just tips of the iceberg. Ipods and Ipod docks are readily available in hotel rooms in most developed countries. It is no longer an exceptional idea; it is the new normal, the standard. People can even see them even in emerging or developing countries. Temperature, light, music and television control using the Ipod in hotel suites is no longer cutting edge. The same goes for free Wifi. These are just typical services provided by average hoteliers.
At the forefront of hotel innovation, a technological revolution is underway. The hotels want to do more, so they are looking into making hotel key cards extinct. Hilton, a famous name in the hospitality industry, plans to implement technology wherein hotel guests can simply use their own mobile phones to unlock their doors. Picking out rooms, check-in and check-out times are also options provided. They are setting the stage for these developments, hopefully, as early as 2015.
Even before people pick their hotel, smart ways of arranging and booking their travel plans are available with a simple laptop, smartphone or tablet. The past decade has spawned a lot of internet related booking providers like Booking.com, Expedia, Hotels.com and others big players. These paved the way for consumers to utilize technology in planning their vacations. These technological tools have changed the landscape and evolution of the hotel industry.
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