Apple to Introduce New Video Conferencing System to Kill Microsoft's Round Table Conferencing
By Precious Silva | July 31, 2014 3:24 PM EST
Apple continues to be on a roll as it landed several new patents this month. One of the latest of which is the technology changing the way people do videoconferencing. The said patent will go against Microsoft's Round Table Conferencing. Can Apple become successful in this new venture?
Apple CEO Tim Cook delivers his keynote address at the Worldwide Developers Conference in San Francisco, California June 2, 2014. REUTERS/Robert Galbraith (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)
Similar to other patents, the patent may or may not find its way to new Apple offerings but they are worth noting. Majority of them still make it to releases thus Apple may soon release a device featuring such. The patent goes by the number 8,791,978 and credits Dany Sylvain as inventor. Apple filed the patent back in Q2 2012. According to Patently Apple, the tech giant may work with IBM to sell the technology and build an enterprise.
Throughout the years, videoconferencing has been gaining momentum especially following the release of several new equipment and applications. The easier and more accessible means of communicating face to face while bridging geographic distances has led to the industry's boom. Nonetheless, providers still have to address the issue of video quality depending on the conference locations. Microsoft's Round Table conferencing device seeks to address and at least alleviate the issues.
Under Apple's patent, the company will be using a scalable video coding (SVC) along with a multi-video camera system. This is ideal or more compatible with video conferencing. The system works with multiple cameras designed to obtain a number of image areas and create their accompanying video streams. If Apple can push through with the new technology then it will be a whole new venture and business potential for the company.
Apple and IBM already paired and created an enterprise mobility alliance. Despite the possible threat to other similar competitors, Forbes quoted VP of marketing at MobileIron, Vittorio Viarengo, saying that the partnership between the two is in fact "great." Viarengo even added: "The more pervasive mobile is in the enterprise, the better it is for us."
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