Daily Hotel Rates Up in Global Regions
By Athena Yenko | July 25, 2014 9:26 AM EST
Daily hotel rates increased year over year on a global scale, according to June data released by STR Global.
STR Global saw America increasing its daily rates by 4.7 percent year over year to $118.63, and occupancy increased 2.7 percent to 71.2 percent.
Rio de Janeiro was up by 77.9 per cent to $392.82 and São Paulo by 49.5 percent to $212.84 mainly because of the 2014 FIFA World Cup.
Europe increased 7.4 percent year over year to $154.60.
The Asia/pacific region increased by 0.5 percent to $112.44.
Australia and Oceania were singled out as the only sub-regions that registered consistent growth.
"From a rate perspective, Southeastern Asia (6.5 percent) and Australia and Oceania (2.4 percent) are the only two sub-regions to report ADR growth on a constant-currency basis," STR Global managing director Elizabeth Winkle said.
Auckland, New Zealand on the other hand acquired the region's largest increase with 20.7 per cent $122.91.
The Middle East/Africa was up by 3 percent to $142.80. Jeddah, Saudi Arabia is up by 12 percent to $282.62 and Manama, Bahrain is up by 11.9 percent to $212.73.
Meanwhile, data from the Deloitte Access Economics showed that overseas travelers, mostly from the UK and the US, going to Australia increase by 8.2 per cent in the 12 months preceding May 2014. This is the fastest growth rate of Australia's tourism that was recorded within ten years.
Travelers from the UK increased by 12 per cent in 2014 while US visitors grew by 9.1 per cent, the data showed.
Asian travelers, particularly the growing number of the middle class, remained the strongest driver of growth in international visitors but the increase in travelers from the UK and US had been significant.
"Emerging Asian markets continue to drive growth in visitor numbers and spending in Australia. This has been the case for some time. But what has changed is two of Australia's oldest tourism markets, the US and the UK, which have been subdued for some time since the financial crisis, have seen strong growth in the past 12 months. There's been almost double digit growth for both of them which is a very positive turnaround and is one factor that has contributed to an overall upgrade in international arrivals," Deloitte spokesman Lachlan Smirl said.
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