BlackBerry Puts Up a Brave Face, Claims Apple-IBM Deal Won't Affect It

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By Sovan Mandal | July 18, 2014 1:45 PM EST

BlackBerry has announced the recent tie-up between IBM and Apple will not have any impact on its business operations. However, the statement comes on the back of a 10 per cent hit that BlackBerry's stock has taken post the announcement. Apple earlier announced having entered into a partnership with IBM to make iOS more appealing to enterprise customers.

REUTERS
A Canadian flag is pictured in front of a Blackberry sign in Waterloo June 19, 2014. BlackBerry Ltd posted a narrower-than-expected loss as the troubled smartphone maker's turnaround efforts started to pay off, raising hopes its chief executive can deliver on a pledge to return the company to steady profits.

To clarify its standing, BlackBerry stated its operations are based on a solid security foundation, the type of which is least likely on a consumer-oriented platform such as iOS. One of the things the Canadian company has been putting a lot of effort to as part of its grand revamp plan was to get back to its roots, that of providing enterprise-related services. The company has recently seen its stocks rise about 50 per cent as investors become more optimistic with the changes introduced.

BlackBerry in a reply to Financial Post's request for comment on the Apple-IBM deal said that it "only underscores the ongoing need for secure end-to-end enterprise mobility solutions like those BlackBerry has delivered for years."

BlackBerry also warned that "enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered."

As per the agreement between Apple and IBM, the latter will lend its expertise in the creation of at least 100 apps targeted exclusively at the enterprise segment. The apps will be aimed at usage in the retail, health care and transportation industry, among others, reports PC World. The source adds the apps are likely to be ready for launch this fall, which is around the same time Apple will launch new iPhone and iPad devices. IBM will also be selling iPhone and iPad devices pre-loaded with these apps to business houses worldwide.

Industry watchers have already sounded a warning of the far-reaching impact such a deal may have for competing platforms such as Google Android or Microsoft Windows, as reported in PC World.

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(Photo: REUTERS / Mark Blinch)
A Canadian flag is pictured in front of a Blackberry sign in Waterloo June 19, 2014. BlackBerry Ltd posted a narrower-than-expected loss as the troubled smartphone maker's turnaround efforts started to pay off, raising hopes its chief executive can deliver on a pledge to return the company to steady profits.
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