Best Leverage Email Marketing Tips

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July 10, 2014 4:25 PM EST

Follow these marketing tips to improve your email marketing campaign to captivate your readers:

1.       Build a permission-based list

  • the concept of "permission marketing"-brands should first seek permission before sending customers email marketing messages

2.       Know your audience

  • Send emails based on specific user actions on your Web site or products to yield higher results.

3.       Craft your message: Be consistent

  • Keep the email content and templates consistent with the overall store to turn leads to familiarity and build customer trust. Keep the message personal and casual by writing in a conversational tone.
  • Add personalised recommendations to increase click-through rates by 25-35 per cent and sales conversation rates by 15-25 per cent.

4.       Understand the "real" subject line

  • Mention the name of your company to built consistency and trust and use an H1 tag that has meaning.

Note: Avoid using "Free" in the subject line because it has been abused by spam marketers and to prevent customer's suspicion.

5.       Retain customers with clever unsubscribe options

  • An opportunity to think about the lifecycle of customers and way to come up with a win-win solution to retain customers. Bear in mind that customers unsubscribe for a variety of reasons like specific content and the volume of emails you are sending.

6.       Make sure your emails work on mobile devices too

  • Jordie Van Rijn shares some great statistics on mobile email marketing which shows that 48 per cent of all email is now opened on a mobile device.
  • Email marketing campaigns should be optimised for mobile devices to dramatically increase opens and click-throughs.

7.       Use email marketing toolsGoogle Analytics, KISSmetrics, and Woopra- analytics and tracking

  • Spinnakr- dynamic landing page optimisation
  • Vero-Email marketing
  • Directed Edge or LiftSuggest-product recommendation engines
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