Cloud Adds Productivity and Ease in Business Functions

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By Kalyan Kumar | July 4, 2014 10:39 AM EST

Cloud computing is already a huge buzz word. All kinds of enterprises--start-ups, governments, educational and research institutes are harvesting the benefits of cloud computing as they offering better services to the customers.

High Growth

According to many tech pundits, the cumulative economic effects of cloud computing between 2010 and 2015 in large economies will amount to multibillion dollars. International Data Corporation (IDC) cited the cloud economy is at the rate of 20 percent and may generate 4 million jobs by 2020. Among Web enterprises, Amazon still reigns supreme as the success in cloud with its mission as a most customer-centric company.

Style of Doing Business

The power of cloud computing has led digital storage and global network connections in the speed of light. Cloud computing is driving tremendous change and transforming the way business is done. Cloud computing unlocks great innovation in all businesses.

Marketing Made Easy

In the words of Dana Teahan, a tech entrepreneur in Australia, cloud apps like email marketing and marketing automation are breakthrough technologies that breached the barrier between big and small business.  The once monopoly of large businesses are getting delivered from on-premises infrastructure by IT teams.

Cloud is also helping chief digital officers as a back-end IT technology for delivering marketing aims. This marks a techtonic shift in the use of technology with cloud offering different services in optimizing the marketing functions.

Cohesive Working

With the current better team work coming, marketing teams are not impulsive to sign Software-as-a-service (SaaS) apps without taking IT teams into confidence. Marketing teams begin to understand the importance of getting apps integrated to other systems.  The support of IT teams with skills and methodology helps marketing teams to achieve an improved outcome.

Gaining Value

Marketers will get the best value when systems are backing them. This avoids fragmented experience for consumers coming on board seeing a shiny front-end to feel desperate when product or service delivery turns disappointing.  

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