Google Acquires NY-Based Online Music Streaming Start-up Songza

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By Sovan Mandal | July 3, 2014 11:29 AM EST

Songza, an online music streaming startup, has gone Google's way, CNET reported. This was directly related to Apple's acquisition of Beats, an on-demand music streaming service for an estimated $3 billion.

Reuters
A Google logo is seen at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam

But Google and Songza are keeping a tight lid on the financial terms of their deal though, unofficial sources claimed it could be around the $15 million mark.

Ubergizmo cited one aspect that makes Songza different from other similar services such as Spotify or Pandora is its ability to predict music mixes after taking into consideration various factors as diverse as the listener's mood to even the local weather forecast. Through this, it can serve music that it believes will be appropriate to the listener. Songza claimed to base its predictions on human nature and algorithms it devised.

Essentially, the entire recommendation process that Songza follows is based on seven different factors. These include the particular day of the week and time the device used to listen to the song, location of the listener, local weather conditions prevailing during the time along with the particular listeners preferences after taking into account the first five factors.

The last consideration is the way other Songza listeners have performed taking into account the first five factors. This would save the user from searching for a playlist. Instead, it would be Songza that would be doing the searching for listeners.  

Experts believe the technology can also come in handy for some of Google's own music ventures, which includes YouTube and the Google Play All music service.

The New York-based Songza on its part has revealed it elated of the development claiming Google to be the best company that can take the company forward. Songza also ruled out any immediate changes it is currently functioning. 

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(Photo: Reuters / )
A Google logo is seen at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam
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