5 Reasons Why Australians Linger On YouTube More Than Facebook

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July 3, 2014 9:45 AM EST

Despite being the biggest social media platform in the world, Facebook does not seem to spark the interest of users in Australia as much as YouTube does. In a recent study conducted by Experian Hitwise, it was found that Australians tend to spend more time watching videos than updating their status on Facebook

REUTERS/Dado Ruvic
A picture illustration shows a YouTube logo reflected in a person's eye

1. Research says Australians tend to be viewers, not posters

There are social media users who prefer to sit back and watch instead of trying to get in the middle of all the hustle. Australians simply like to click on a video then spend several minutes just watching without interacting. On Facebook, videos are available although somewhat limited.

2. They like instructions

YouTube is full of instructional videos that cover basically any topic on the planet. Australians tend to do things on their own so they will get more useful information watching videos on YouTube instead of messaging someone to give the wrong or confusing directions.

3. They get feedback

Below the videos on YouTube are comments about the topic or video. Users can instantly get feedback and comments about a product they are eyeing on. They can conveniently know about the pros and cons of different products, companies and services just by reading the posts.

4. They get to be stars

Should people wish to be the star of a music video, play or movie, they just need to create their own channel and start getting famous. A lot of stars, like Justin Bieber, actually started out on YouTube where they get discovered by agents and movie makers. There is no such opportunity on Facebook.

5. They find several videos covering the same topic

Compared to Facebook where topics can get very random, YouTube channels are more convenient for Australians since they can easily hone in on a particular subject then view related videos and material as necessary. Using the search bar will guide them to the issues they need to learn more about and find more links available at the bottom of the video, as presented by the author.

How is your social media activity? Are you more of a Facebook or a YouTube user? Tell us in the comments! 

(Photo: REUTERS/Dado Ruvic / )
A picture illustration shows a YouTube logo reflected in a person's eye
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