South Melbourne FC Taps BenQ as Principal Partner
By James Patrick Quizon | June 24, 2014 4:52 PM EST
South Melbourne Football Club has found a new partner in BenQ, a global trendsetter of connected digital lifestyle devices. The sponsorship is expected run for the duration of the 2014 National Premiere League (NPL) Victoria Season.
The deal comes years after BenQ’s sponsorship of Real Madrid FC in Spain continuing the tradition of the company of supporting popular sports clubs over the years.
“BenQ was the second multinational partner to support SMFC and that they felt the partnership of a global brand like BenQ clearly demonstrated the growth of their corporate base over the past two years,” stated a press release from the company.
South Melbourne is currently on the top of the league ladder in NPL Victoria division.
Other divisions aside from Victoria are ACT, NSW, Northern NSW, Queensland, South Australia, Tasmania and Western Australia. Winners form the divisional league play will compete in the finals playoff tournament at the end of the season to declare the Grand Final champion.
“This sponsorship provides an excellent vehicle for us to market our brand and build rapport with SMFC’s large following and fan base,” said Martin Moelle, MD for BenQ Australia.
“Recognising the scope for mutual benefit, we are proud to announce our alignment with SMFC, a partnership which will allow us to capitalise on the fun and fanfare of an exciting World Cup,” added Moelle. “We wish them continued success in the 2014 Season.”
South Melbourne FC beat Heidelberg United, 3-0 last Sunday to remain on top of the Victoria ladder at Lakeside Stadium last Sunday. The BenQ-backed team will take on the Melbourne Knights in their next game set on June 25, Wednesday.
To contact the editor, e-mail:
Most Popular Slideshows
- Still The World Champions: Team USA Overpowers Serbia, 129-92 To Win 2014 FIBA World Cup [PHOTOS]
- Kendall Jenner Could Be Next Victoria's Secret Angel [PHOTOS]
- From Fat To Fit: Celebrities Who Were Overweight Before They Became The Beauties That They Are
- Taylor Swift Named People's Best Dressed Stars Of 2014 [PHOTOS]
Join the Conversation
- Rafael Nadal’s Coach Reveals The Spanish Athlete Will Be Back On Court Soon
- Manny Pacquiao Is The Greatest Fighter That Ever Lived Declares Magician David Blaine
- Guardiola Mockingly States That Man Utd Does Not Have The Means To Acquire Bayern Munich Players
- Mayweather vs. Pacquiao Superfight Won’t Happen Because Floyd Is Scared Of Left-Handed Boxers, Pacman - Bob Arum
- Serena Williams Shows Off Her Bikini Body With Eva Longoria At The Miami Beach After US Open Victory
- iOS 8 Release Date Of Sept 17 Has Arrived: Update Begins At 10AM Pacific Time, Upgrade Your iDevices With iOS 7.1.2 First To Install iOS 8
- Why Samsung Galaxy S5 Is Not The Best Smartphone To Purchase Now? If You Still Want To, Wait For A Month To Get It Cheap
- Apple iPad Air 2, iPad Mini 3 October Release Date Roundup: Freshly Leaked Protective Case Debuts Unique Vent Alongside Camera
- Google Nexus 6 Release Date on Q4 2014 Confirmed by T-Mobile Featuring Wi-Fi Calling
- Canadian IS Jihadist Wants to ‘Play Soccer’ with Heads of US Decapitated Soldiers
- Warning to U.S. – ISIS Has Shot Down a Syrian Regime Fighter Jet
- Spice Dream Uno vs Xiaomi Redmi 1S: Android One Smartphone to Challenge The Existing Budget Friendly Smartphone