Audioboom Expands into Australia; Shareprice Closes at $5.45 in Wednesday Trading
By Vittorio Hernandez | June 19, 2014 4:24 PM EST
London-based Audioboom Group PLC (LSE: BOOM.L) is on an expansion mode. The provider of social media platform for audio producers to record either live or from the studio, upload and share audio by syndication and social media sites such as Twitter and Facebook has now about 2,000 content channels.
The moon is seen behind the top of the radio and television tower 'Funkturm' in Berlin March 19, 2011. Saturday will see the rise of a full moon called a "Super Moon" when it arrives at its closest point to the Earth in 2011, a distance of 221,565 miles or 356,575 km away. REUTERS/Fabrizio Bensch (GERMANY - Tags: SOCIETY ENVIRONMENT)
That is a dramatic expansion from the initial 19 channels during the platform's launch in March 2013, said Rob Proctor, CEO of Audioboom, which currently has 2.5 million registered users and 12 to13 million monthly active users across platforms.
In the Land Down Under, Audioboom is rapidly expanding its clients which include Southern Cross Austereo - Australia's largest broadcaster - ABC, AFL and other big Australian sporting organisations and bodies.
In the U.S., Audioboom just signed CBS Radio and CBS Local, which provide the company 127 stations coverage across the country. CBS owns and operates 126 radio stations in 27 markets, giving 72 million radio listeners in the U.S. access to Audioboom platform and services.
In the same month, Audioboom signed Sky Sports Limited, which runs multi-platform TV services with access to more than 10.5 million households in the UK and Ireland. Sky Sports, which is setting up a master Audioboo channel with up to 40 additional sub-channels that cover the Premier League and other major sports broadcasts, will embed the highlights from its channels into its Web site and Twitter feed.
Despite the popularity of new media sources such as satellite and streaming, the radio remains a major source of news and information in the U.S. According to The Pew Research Center's Project for Excellence in Journalism's The State of the News Media 2013 annual report, the percentage of people in the U.S. who listened to the AM/FM radio weekly was largely unchanged in 2012 at 92 per cent compared to 10 years ago at 94 per cent.
The same Pew report identified CBS and ABC as the two main providers of national radio headline news, with both broadcasters airing 2 to 5 minutes of headline news to stations across the U.S. between regular programming usually made up of music and sports.
"Basically, if you are looking for spoken word content, be that in sports, or news and current affairs or entertainment, a broad spectrum of content, then you will be able to find that in all the other (channels)," Proctor said.
Audioboom's global major partners, which uses its apps, embeds and custom publisher solutions, include BBC, Sky Sports, Bauer, Absolute Radio, The Guardian, Universal, Aljazeera, Polydor, The Telegraph and Oxfam.
The company's growth is not only in its operations but also felt in its shareprice. On Wednesday, the company's stock closed at $5.45, 79 per cent higher reckoned from its initial listing price of $3.02 on June 20, 2013.
To contact the editor, e-mail:
Most Popular Slideshows
- Typhoon Rammasun Claims 18 Lives in China, Incurs $4.32B Losses (PHOTOS)
- Malaysia Airlines MH17: Vital Black Boxes Finally Land in Hands of Malaysian Authorities, Rebels Announce Ceasefire (PHOTOS/VIDEOS)
- Kate Middleton's Pregnancy Hearsays: Possible Evidence Revealed [PHOTOS]
- Selena Gomez Turns 22 Today, Celebrates Early without Justin Bieber: Top 12 Interesting Facts About the Singer [SEE PHOTOS]
Join the Conversation
- Malaysian Airlines Flight 17: Air Carrier to Give $5,000 Assistance to Victims’ Families; Bankruptcy Looms as 2 Air Mishaps Would Cost Firm Minimum $80.55 M Compensation
- Foxconn And Pegatron Corp Readies For Apple's iPhone 6 Mass Production This Month
- KFC & McDonald’s Accused of Serving ‘Expired’ Meat to Customers
- Malaysian Airlines Ukraine Tragedy Hits Asian Stock Markets
- New Zealand's Largest Snack Food Company Bought for NZ$700 Million
- Fresh Leak Hints iPhone 6 Price and Release Date; 4.7-Inches iPhone 6 Sapphire Display Scratched in Test; New Spigen Cases Out
- iPhone 6 2014 Release Date Very Soon as Apple Orders 120M New iPhones from Foxconn – Report
- Google Nexus 6 on Release Date Will Sport 2K Display Panel & Lower Price Tag – Report
- Motorola Moto G Vs. Xiaomi Mi3 – Low in Price, High -level Features
- FCC Approves Sony Xperia Z3 for U.S. Market
- Killer Xiaomi Mi4 at $369 Likely to Come With 5.0-Inch Display, Snapdragon 801 Processor, 3GB RAM and More
- Sony PlayStation 4 Outsells a Resurgent Xbox One in June