Apple Loses to Samsung in 'Tablet Competitive Assessment'
By Reissa Su | June 18, 2014 5:35 PM EST
Apple Inc CEO Tim Cook speaks about the new iPad Air and the iPad mini with Retnia display during an Apple event in San Francisco, California October 22, 2013.
According to ABI Research, Samsung has dominated Apple's iPad for the second consecutive year. The research company evaluated 23 of the market's top tablet vendors, including Apple and Samsung, and used a "vendor matrix" to rank each tablet based on different criteria. In the previous year, Samsung was at the top of the list. But analysts said the survey results did not mean Samsung tablets were better than Apple.
When taking shipment volume into consideration, Apple remains the dominant market leader. In a recent survey, Apple ranked second in innovation but it emerged as the leader when it comes to implementation strategy.
In 2013, Apple was the leading tablet vendor based on the number of units shipped at 45 percent. Samsung recorded a 23 percent shipment volume behind Apple.
ABI Research said despite the praises received by Samsung from industry research companies, the South Korean company lagged behind Apple.
Samsung and Apple are not the only tablet vendors in the market that have seen growth. Lenovo challenges its current market position as it continues to expand by targeting a larger audience.
According to Research Analyst Stephanie Van Vactor, Samsung and Apple continue to maintain a strong lead over other tablet makers. But she said competition is "heating up" with a drastic change expected by next year.
Vactor stressed price and value may come into play and become strong criteria for consumers to consider before buying or upgrading their tablets.
In May, Apple's iPad has reigned supreme in a study on tablet satisfaction by research firm J.D. Power. iPad was ranked the highest overall followed by Samsung.
Other tablet makers like Asus, Amazon and Acer fell below the study's average. According to J.D. Power, Apple ranked the highest by customers with a score of 830 points. The iPad maker has performed well in all key indicators, except cost.
With a score of 822, Samsung was ranked second with above-average scores for cost, features and styling and design.
To contact the editor, e-mail:
Most Popular Slideshows
- Kate Middleton Suffocated in Kensington Palace, Queen Elizabeth Reported War With The Duchess [PHOTOS]
- Chris Martin Dating Reports: Jennifer Lawrence Vs Gwyneth Paltrow [PHOTOS]
- 2014 MTV Video Music Awards: Everything To Know [PHOTOS]
- British Style Icon Kate Middleton Fashion Talk With Camilla Parker-Bowles Daughter-In-Law [PHOTOS]
Join the Conversation
- Companies Push Back IPO Plans Due to Mega Alibaba Share Launch
- Vodafone Buys Ericsson Equipment to Replace 5-Year-Old Network Technologies
- Small Businesses Claim Positive Financial Situation but Negative on Outlook
- Perfume Maker Elizabeth Arden Blames Poor Q4 Financial Results on Justin Bieber Scent
- 4.7-Inch, 5.5-Inch iPhone 6 Models Confirmed with Similar Build, Cam Features & 300+ Screen Pixels on Release Date
- Saudi Arabia: Brothers Beheaded For Smuggling Marijuana Into The Kingdom
- ISIS: More Journalists Beheading To Come After James Foley and Steven Sotloff [Video]
- Moto X+1 is Likely Nexus 6 Template; Motorola Shamu is 1st Android Silver with Snapdragon 810 – Reports
- James Foley: More Chilling Information Revealed By Escaped Journalists
- James Foley’s Executioner Has British Accent—A Chilling Reminder That ISIS Has Foreign Members
- Xiaomi Mi4 vs iPhone 6: Why Forecasts Favor Mi4 as The Next Best Phone Against iPhone 6