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Lorde Believes In Power Of Social Media, Says it WIll Kill Traditional Interviews

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By nidhi tewari | May 15, 2014 4:42 PM EST

Lorde is someone who speaks her mind, always. The 17-year-old "Royals" singer revealed in a latest interview that she really believes in the power of social media as she is "born" with it (social media). Lorde was 10-years-old when Twitter became famous. However the two-time Grammy Award winning singer also feels that social media has now killed the traditional interview format for publications.

REUTERS/Toby Melville
Singer Lorde accepts the International Female Solo Artist award at the BRIT Awards, celebrating British pop music, at the O2 Arena in London February 19, 2014.

"Social media means artists are able to completely skip publications - we don't need newspapers to issue press releases anymore, we can just do it on Twitter or whatever," the New Zealand born singer revealed to British magazine Stylist, according to 3news.co.nz.

"But it also means the papers want higher highs and to get that access which is more personal than something you've just posted on Instagram. So it also means we all have to kind of run around a bit more," Lorde added, the Web site reports.

Unlike many artists, Lorde is quite comfortable with the use of social media. The singer uses Twitter to connect to her audience and fans directly. Recently, the singer came out and blasted a photographer, whom she believed was stalking her everywhere. Lorde posted the Facebook page picture of the photographer and took a strong stand against him.

Prior to this, Lorde used Twitter to share her real face with her fans, which had acne too. The "Team" singer was quite comfortable with the idea of going make-up free on Twitter.

"I understand the importance of things like Twitter and people feeling like they know you and are emotionally invested in you as an artist and as a person. It's cool. I like being able to share things with people," Lorde mused to the magazine. However the singer also believes that sometimes she does get "bugged" that she does not have any privacy anymore.

"It still completely bugs me out that I get to play venues that are sold out in the craziest corners of the world. I couldn't point to that place on a map but these people know the lyrics to a song I wrote a long way away. I can't make that normal in my head," Lore said adding that "living with privacy, it's kind of a small sacrifice" one has to pay to be a popular celebrity. 

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(Photo: REUTERS/Toby Melville / )
Singer Lorde accepts the International Female Solo Artist award at the BRIT Awards, celebrating British pop music, at the O2 Arena in London February 19, 2014.
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