Boxing News 2014: Manny Pacquiao Must Fight Mexican Boxers for Higher Pay-per-View Revenue; Mayweather-Maidana PPV Numbers Not Yet Available
By Vittorio Hernandez | May 13, 2014 9:25 AM EST
Top Rank Chief Executive Bob Arum expressed on Monday disappointment with the pay-per-view revenues generated by the April 12 rematch between Manny Pacquiao and Timothy Bradley. To bout generated only between 750,000 and 800,000 PPV buys.
Manny Pacquiao of the Philippines hits undefeated WBO welterweight champion Timothy Bradley of the U.S. with a right during their title fight at the MGM Grand Garden Arena in Las Vegas, Nevada April 12, 2014
It was slightly lower than the first Pacquiao-Bradley match which got 890,000 PPV buys, but significantly higher than the November 2013 bout against Brandon Rios which generated only less than 500,000 PPV buys.
Arum attributed the lower-than-expected numbers to the eight-division Filipino titleholder battling an American boxer who has less PPV following. He said Pacquiao's ring opponent should be Mexican or Hispanic to generate higher PPV revenues.
The promoter told ESPN.com, "If you had a challenger like, for example, (Juan Manuel) Marquez, the fight would do over a million buys ... Tim is a great fighter, but he's not Hispanic. We tried everything to energize the black community without that much success."
Although he acknowledged that Top Rank and the boxers still made money despite the lower PPVs in the fight held at MGM Grand in Las Vegas, Nevada, Arum said Pacquiao's next match would likely be held in Macau to launch PPV in China.
By having a site fee and PPV, Top Rank wouldn't rely heavily on PPV from the U.S.
Meanwhile, Showtime Head of Sports Stephen Espinoza said the cable companies have not yet reported on the numbers in the May 3 fight between Floyd Mayweather Jr and Marcos Maidana. He said numbers floating around such as it only generated between 800,000 and 900,000 PPV buys are pure speculation.
He said such numbers would be too low for a boxing superstar like Money May who fought a Latin boxer on the Cinco de Mayo holiday. He estimated the bout should generate between 1.3 million to 1.6 million PPV buys.
Espinoza said, quoted by Boxing News 24, "The fight and the fight card was far too interesting for boxing fans for it to end up with a low figure like the one that it's rumoured to be."
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