Melbourne Cosmetic Surgery Company Withdraws Anzac Day Competition on Rating Women Breasts After Severe Criticism

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By Sounak Mukhopadhyay | April 23, 2014 3:39 PM EST

A Melbourne cosmetic surgery company, which launched a competition on the occasion of the Anzac Day asking women to rate their breasts, has reportedly cancelled it after receiving severe criticism.

Melbourne company REAL Cosmetic & Plastic surgery launched the Anzac Day Mateship Competition. The company asked women to rate their breasts and hold a chance to with couple tickets to the AFL showdown between Essendon and Collingwood on April 25. The competition was supposed to a means of celebrating "happiness this Anzac Day." According to the company Web site, it wants women to "take some time with a friend to remember the courage" shown by Australian soldiers. In addition, the company offered prizes worth $1,369 that included transport to the Melbourne Cricket Ground, full bar service, entry to a pre-match event and accommodation for the woman with the best breasts. Additionally, the woman will also receive complementary consultations from cosmetic surgeon Stephen Salerno, the Sydney Morning Herald reported.

The competition eventually received harsh criticism. A former defence member and wife of a war veteran condemned the competition. She said that it was "quite appalling" to exploit the Anzac Day for attracting more clients. A woman has to answer a few questions to enter the competition. The questions included how she would rate her breasts, the bra cup size that she would love to have and how she would like to celebrate with her "bestie" after she got the breast size she "truly desires."

According to Major-General David McLachlan, it was totally inappropriate to connect the Anzac Day with the competition.  McLachlan, who is the Victorian RSL president, said that he would get in touch with Michael Ronaldson, the minister of Veterans' Affairs, to have it shut down. He said that it was "insulting to those who have served, and it's something that should not have any connotation of Anzac Day attributed to it."

The 1921 regulations protect the word Anzac from being used in any business, calling, profession or trade, according to the Department of Veterans' Affairs. The competition has been reportedly withdrawn on Tuesday, April 22.

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