iPhone 6 Price: Samsung Reveals Apple's Possible Move for Bigger and Cheaper Smartphone
By Raymond Ronamai | April 8, 2014 2:39 PM EST
Even as speculations on the price and release date of iPhone 6 are rife, the court battle between Apple Inc. and Samsung Electronics has led to a revelation of the Cupertino giant's internal document that hints at a possible shift to a bigger yet cheaper smartphone.
Phil Schiller, senior vice president of worldwide marketing at Apple Inc. is pictured in this courtroom sketch during Apple Inc. vs Samsung Electronics Co Ltd case in San Jos
Samsung has produced slides of Apple's presentation titled, "Fy 14 Planning" as part of the court battle in California with the smartphone marker, according to document published by Scribd. The information taken from Apple's planning meeting in April 2013, has revealed the company's acknowledgement that consumers demand bigger and cheaper smartphones.
The smartphone market grew by 228 million units between 2011 and 2012 with phones having screens larger than 4-inches and costing less than $300 amounting to 159 million units, according to the slides. Sales of larger phones costing more than $300 is 91 million units, and sales of smartphones with 4-inches and even smaller display with price tag higher than $300 shrunk by 22 million units in two years.
The slides have given a clear indication that Apple is set to move from its current 4-inch display seen in iPhone 5S to a bigger screen and keep a check on the price owing to stronger demand for such device by consumers.
The internal document is in sync with the speculations around iPhone 6 with several reports claiming that the smartphone may come in two variants - 4.7-inch and 5.5-inch models. A section of the media speculated that the flagship smartphone would be priced higher than its predecessor, mainly because of the purported use of full scratch-free sapphire crystal glass screen.
There are conflicting reports on the unveiling of the device, with some suggesting that it would be unveiled at the upcoming WWDC event in June, while most media houses expect it to arrive only in September.
iPhone 6 is expected to feature a full scratch-free sapphire crystal glass screen and sport a 4.7/4.8 inch or 5.5 inch display with a 1920x1080p (440ppi), or a 2272×1280 (510ppi), powered by the A8 chip (64-bit) and run on iOS 7.2, according to South Korean brokerage KDB Daewoo Securities.
(Edited by Vanilla Sharma)
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