Qantas Courts SMEs via Acquire Corporate Loyalty Programme After Cutting Points of Frequent Flyers

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By Vittorio Hernandez | April 1, 2014 10:33 AM EST

Embattled national flag carrier Qantas is courting small and medium enterprises (SMEs) to help the company recover financially by launching on Monday the Acquire corporate loyalty programme.

Reuters
Australia's competition watchdog, Australian Competition and Consumer Commission (ACCC), has on Thursday awarded a conditional approval to the partnership of Qantas Airways with Emirates as the former reclaims its fading glory in the global airline industry.

Under the scheme, SMEs could earn rewards while doing their daily business transactions with the Flying Roo.

However, such benefits would appear to come at the expense of Frequent Flyers whose reward points system was amended in favour of the air carrier and 5,000 employees who would lose their jobs within the next three years.

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The everyday SME transactions would include travel, banking, insurance and parking through points given by Qantas's programme partners such as Westpac, Deloitte Private and GIO. However, Qantas Loyalty CEO Lesley Grant did not provide sufficient details on how the tangible benefits programme would work, although the scheme was recommended by New South Wales Business Chamber CEO Stephen Cartwright because it would provide support for 2 million SMEs in Australia.

Meanwhile, some disgruntled Frequent Flyers members are planning to enroll in rival Virgin Australia's 9-year-old Velocity programme that doesn't have legacy issues like Qantas's.

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(Photo: Reuters / )
Australia's competition watchdog, Australian Competition and Consumer Commission (ACCC), has on Thursday awarded a conditional approval to the partnership of Qantas Airways with Emirates as the former reclaims its fading glory in the global airline industry.
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