Snickers' 'Anti-Gender Bias' Ad Gets Social Media Attention for Sexist Tag; Actor Reacts
By Jenille Cristy Maido | March 28, 2014 5:10 PM EST
The new Snickers ad teams up with Aussie builders to call out praises and constructive words to some woman. The commercial draws attention and mixed opinions from different people in the social media.
The video shows construction workers shouting encouraging words to women especially strangers passing by the streets. It overturns the usual stereotypes about the behavior of construction workers. The men shouted things like, "Do you want to hear a filthy word? Gender Bias" and "I'd like to show you...the respect you deserve..Go girl!" Some women could be seen responding with a smile, some even say their thanks. But the line in the end of the ad seems to contradict the attempt to address misogyny and gender inequality.
The line in the end of the ad says, "You're not you when you're hungry." The slogan can be translated as misogynistic. It appears that men act the way they did just because they are hungry and not themselves. Though, it can be read too as a mere representation of the usual things that men say to women if they are themselves. Both interpretations can be driven from the ad which making its rounds gaining both positive but more negative comments,
The commercial have been receiving responses on the social media and tagged it as sexist and some would say it's the cutest thing they have seen.
With the video starting to get viral, one of the men in the commercial expressed his self and declared that the ad is not sexist against women.
Slavko Zwirn, a Geelong-based actor, is one of those who posed as a worker in the Snickers adverts. He told news.com.au that the girls were not actors and they responded to the shouting of encouraging words positively.
"One woman even turned around and blew me a kiss," Zwirn told the online news portal.
Men can sometimes be harsh to women and the tagline in the end shows the reverse which according to it will happen if the men are hungry. The advertisement is actually not sexist and addresses the misogynistic tendency of men.
Snickers may not mean to offend anybody with the video content, despite this, a lot still see the video differently.
For more interesting posts, read below:
To contact the editor, e-mail:
Most Popular Slideshows
- Prince William & Kate Middleton Caught Flirting In A Countryside Dinner Date [PHOTOS]
- Kate Middleton’s Mom Accused Of Being A Social Climber, Prince George Not Seen By Relatives
- Prince William & Kate Middleton Boards London Train in Casual Disguise, Royal Couple’s Incognito Plan A Huge Hit [PHOTOS]
- Angelina Jolie & Brad Pitt’s Top Secret Wedding Tramps Jennifer Aniston’s ‘Friends’ Reunion & Pregnancy Talks [PHOTOS]
Join the Conversation
- Jennifer Lawrence’s Nude Photos and Videos Leaked by 4Chan Hacker; Ariana Grande, Lea Michele, Mary Elizabeth Winstead, Kate Upton’s Also Included
- Celebrities’ Leaked Nude Photos: Master-List Printed, Selena Gomez, Kim Kardashian, Kate Upton, Jennifer Lawrence, Kaley Cuoco, Rihanna, More Names On It
- Nick Cannon–Mariah Carey Divorce Reports: Nick Dating Younger Woman
- ‘Batman V Superman: Dawn Of Justice’ First Photo Of Lex Luthor Leaked, Jesse Eisenberg On Villain’s Role And Plot Details Revealed
- Nude Photos Leaked: Mary Elizabeth Winstead Says Nude Photos Hers, Faces Backlash, Takes Twitter Break
- 5.5-Inch iPhone 6 is iPhone Air on Sept 19 Release Date: 5 Things to Consider Before Buying
- Pricey iPhone 6 on Release Date Likely but with 3X Retina Resolution & Mobile Payment Service – Reports
- Nexus 6 Release Date Update: Moto X+1 Look Leaked, Nexus X or Shamu Moved to Demo Phase
- Google Nexus 8 Confirmed as HTC T1 aka Volantis/Flounder with Freshly-Leaked Specs & Features – Reports
- Europe, US Next on ISIS’ Hit List, Says Saudi King; Seized ISIS Laptop Reveals Terrifying Bio-Warfare Plans
- iPhone 6 On Release Date To Feature Qualcomm MDM9625M LTE, 1GB RAM, Mobile Payment Deal With AMEX, 1334x750 Display
- HTC One M8 for Windows Vs. Nokia Lumia Icon, The Battle Of Windows Phones