Clean Bandit's 'Rather Be' is Taking UK and AU by Storm, U.S. Watch Out!
By Riza Ornos | March 27, 2014 4:09 PM EST
British electronic group Clean Bandit is taking UK and Australia by storm thanks to their hit song "Rather Be." Now holding a new streaming chart record, "Rather Be" is UK's most listened track for a record eight consecutive weeks, making the song the longest running Number 1 on the Official Streaming Chart. "Rarther Be" also gave this band its first spot on the UK Singles Chart.
Thanks to "Rather Be," Clean Bandit is now said to be in the same league as Avicii, Daft Punk and Bastille. The song was certified "Platinum" on March 7 by the British Phonographic Industry. Also, it's the first song to spend four consecutive weeks at number one since Robin Thicke's "Blurred Lines." "Rather Be" is the first UK based act that topped the chart since Adele's "Someone Like You" in 2011, and by February 2014, the song surpassed the record held by Daft Punk's "Get Lucky" for 1.09 million plays over seven days.
The song, featuring Jess Glynne, was released on Jan. 17 as the fourth single for the band's upcoming debut studio album "New Eyes." It is due to be released on May 12, 2014 through Atlantic Records.
The Cambridge-based quartet's success is not just limited to UK. They have created quite a stir in Italy, as well, with their song. From 15 position, the song took a big popularity jump to reach number three in its second week on Italy's music chart. Additing to their success in Europe, the group topped the sales-based Official Singles Chart and spent four weeks at Number 1, beating the likes of Pharell Williams and Miley Cyrus.
So far, the song is reportedly one of the biggest selling singles of 2014 and according to Official Charts Company's sales data, the group managed to sell more than 727,000 copies. Various artists can be seen doing a cover of the chart-topping song and the band is scheduled to perform at this year's Unknown festival, together with Jamie xx, Moderat, Disclosure and Eats Everything.
"The 1975 did a cover of it, a jazzy version and then this girl group called M.O. covered it as well, which was lovely," says the band's cellist Grace Chatto when asked about the artists doing a cover of their song in an interview with Daily Star. "We love people singing it back to us. Ideally we would just love it if Pharrell had a go at singing it, too."
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