Flappy Bird Will be Back, Says Developer Nguyen Ha Dong; Was Taking Down the Game a Ploy to Increase Ad Revenue?
By Keerthi Mohan | March 21, 2014 11:45 PM EST
Flappy Bird creator Nguyen Ha Dong had removed the game from app stores in February, saying it ruined his simple life. But now, he is gearing up to bring the game back.
A fan recently asked Nguyen on Twitter if he was ever going to put the game back on App Store, and the Vietnam-based developer replied in the affirmative.
Flappy Bird was taken down on 10 February.
"Yes. But not soon," Nguyen replied, later adding: "I don't work by plan. I will release it when it is done."
Fans of the game, which requires users to navigate a bird through obstacles, are sure to be pleased with the news. However, many are skeptical on why Nguyen, who said the game ruined his life, would want to bring it back.
In February, Nguyen had stated he was removing the game from App stores for personal reasons.
I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore.
— Dong Nguyen (@dongatory) February 8, 2014
It is not anything related to legal issues. I just cannot keep it anymore. — Dong Nguyen (@dongatory) February 8, 2014
But now, a section of users feel that Nguyen’s initial decision to remove the game was a ploy to increase his revenue. Because, if all that Nguyen wanted was the Flappy Bird craze to be over, he should have just waited as all fads ultimately die down.
Flappy Bird was bringing in $50,000 a day in advertising revenue and was downloaded more than 50 million times by users in 100 countries, before it was removed in February.
Christopher Savoie, an Interactive Media Designer at The FaQtory, wrote on TechCrunch’s comment section: “This guy is a genius. If he really wanted to take the app down, he would have just taken it down. By providing a warning he provided scarcity that probably doubled his advertising revenue.
“Of course he's putting it back on the app-store. The goal was to near-double his user base, and therefore passive advertising revenue, overnight.”
Savoie is not alone in thinking that Nguyen taking down the app was just a marketing ploy to make people desperate for the game. A widely held belief is that Flappy Bird will not be able to recreate its success, as a number of developers have launched various imitations of the game that are proving to be a success.
To report problems or to leave feedback about this article, e-mail:
To contact the editor, e-mail:
Most Popular Slideshows
- 2014 MLB World Series Game 1: San Francisco Giants 7, Kansas City Royals 1 [PHOTOS]
- 2014 MLB World Series - Game 2: Kansas City Royals 7, San Francisco Giants 2 [PHOTOS]
- NFL Thursday Recap - Denver Broncos 35, San Diego Chargers 21: Peyton Manning Has 3 TDs In Easy Win [PHOTOS]
- 2014 MLB World Series Game 3: Kansas City Royals 3, San Francisco Giants 2 [PHOTOS]
Join the Conversation
- Samsung Galaxy Note Edge and Note 4 Designer Secrets: Behind The Materials, Edge Screen And S Pen
- 'The Sims 4' Mac Version: Bugs, Missing Elements Players Must Be Prepared Of
- 'Destiny' vs. 'Titanfall': New Legendary Gears Spotted And Update 8 Features Detailed
- How To Play 4K Graphics Quality On 1080p Games With Any Monitor Using NVIDIA Graphics Cards
- PS4 v. Xbox One: More Details For Firmware 2.0 Update, Xbox Screenshot Feature And Paid Xbox Music Emerge
- Xiaomi Redmi 1S vs. Sharp Aquos Crystal – Specifications, Features And Price Showdown
- Verizon Motorola Droid Turbo Leaked Live Images Surfaces, Scheduled To Get Unveiled On Oct 28
- Update HTC One M7 with LG G2 with Android 4.4.2 as Sprint OTA: Fixes and Installation
- U.S. Targets Buyers of ISIS Oil, Threatens Sanctions
- ISIS Syria Airstrike Bombing Has Killed 550 People, Civilians Included
- Russia Shifts Blame On US For Ukraine Crisis, Putin Accuses West of 'Remaking World'
- Russia Blocking OSCE Monitoring Of Its Border With Ukraine