Deepika Padukone and Farhan Akhtar Sport New Avatars for Coca Cola Advert [VIDEO]
By Arijita Bhowmik | March 3, 2014 6:48 PM EST
Unlike the urbane feel of Coca Cola’s typical advertisements, the new promotional gimmick changes track.
The soft drink major recently announced Deepika Padukone and Farhan Akhtar as the company’s new face. The pair last seen in “Kartik Calling Kartik” has been presented in unusual avatars in the new ad.
Deepika Padukone at Ram-leela special screening
While Deepika takes on the role of a small town college going student, Farhan looks flawless in his character of chaste rickshaw puller. The advert with Coca Cola’s tag line “Open Happiness” comes across as refreshing and features a real taste of India, as Farhan is seen dropping Deepika off to college, during which there is a sweet exchange of words between the two.
The advertisement has been directed by Anurag Kashyap, who is well known for his realistic films. “The idea was to see the India that has not been showcased till now and to go into the interiors. The advertisement involves characters who are from the lower rung of the society,” the “Gangs of Wasseypur” director told Hindustan Times.
The new ad by the soft drink giants might be an attempt to connect with the masses, considering that till now all of its promotions have only centered around the prim proper city life, be it with the urbane college going youths, office work spaces or the characteristic ideal family as its focus.
To contact the editor, e-mail:
Most Popular Slideshows
- Champions League Results: Barcelona Barely Escapes With A Win, Chelsea Fails To Hold On To The Lead [PHOTOS]
- Jeremy Lin, Kobe Bryant Among The Top 5 Overpaid Players In The NBA (Part 1 - Western Conference)
- Reasons Why Michael Jordan Is Better Than LeBron James [PHOTOS And VIDEO]
- Dwyane Wade, Joe Johnson, Amare Stoudemire Among Worst Contracts In The NBA (Part 2 - Eastern Conference)
Join the Conversation
- Shocking Inside Stories Of Prince Charles and Princess Diana Revealed By Former Press Officer
- 'Once Upon A Time' Season 4 Spoilers: Queen Elsa Of 'Frozen' May Not Be The Big Villain (Premiere Date In A Week's Time)
- Another Celebrity Nude Photo Leak: Naked Pics Of Liam Payne And Kim Kardashian Uploaded Online
- Madonna Posts Video Of Son Hailed As Possibly The Next Dancing Prodigy
- ‘The Young And The Restless’ (Y&R) Sept. 22-26 Spoilers: Updates On Nick And Sharon’s Wedding, Hilary, Neil, Phyllis, Chelsea, Billy And More
- New Samsung Galaxy Note 4 and Galaxy S5 Android 5.0 L Killer Features, Encryption and More
- Google Release Roundup: New Nexus 6, Nexus 8, Android 5.0 L Launch and Killer Features
- Xperia Z, Xperia ZL, Xperia ZR Android 4.4.4 KitKat Update Guide
- Nexus 8, Nexus 9 Release Date, Device Name And Price Conundrum: What To Expect?
- New Zealand Could Be Next ISIS Target After Australia Beheading Plot, Says Expert
- China Is Also Seizing Disputed Land Along Indian Border
- Xiaomi Mi4 v. Moto X (2014) – Specifications, Features, Release Date And Price Showdown