Deepika Padukone and Farhan Akhtar Sport New Avatars for Coca Cola Advert [VIDEO]
By Arijita Bhowmik | March 3, 2014 6:48 PM EST
Unlike the urbane feel of Coca Cola’s typical advertisements, the new promotional gimmick changes track.
The soft drink major recently announced Deepika Padukone and Farhan Akhtar as the company’s new face. The pair last seen in “Kartik Calling Kartik” has been presented in unusual avatars in the new ad.
Deepika Padukone at Ram-leela special screening
While Deepika takes on the role of a small town college going student, Farhan looks flawless in his character of chaste rickshaw puller. The advert with Coca Cola’s tag line “Open Happiness” comes across as refreshing and features a real taste of India, as Farhan is seen dropping Deepika off to college, during which there is a sweet exchange of words between the two.
The advertisement has been directed by Anurag Kashyap, who is well known for his realistic films. “The idea was to see the India that has not been showcased till now and to go into the interiors. The advertisement involves characters who are from the lower rung of the society,” the “Gangs of Wasseypur” director told Hindustan Times.
The new ad by the soft drink giants might be an attempt to connect with the masses, considering that till now all of its promotions have only centered around the prim proper city life, be it with the urbane college going youths, office work spaces or the characteristic ideal family as its focus.
To contact the editor, e-mail:
Most Popular Slideshows
- Angelina Jolie & Brad Pitt Heads to Malta For New Movie After A Whirlwind French Wedding [PHOTOS]
- Prince William & Kate Middleton Caught Flirting In A Countryside Dinner Date [PHOTOS]
- Chris Martin Getting Serious With Jennifer Lawrence, Actress Joining Coldplay Tour [PHOTOS]
Join the Conversation
- Jennifer Lawrence’s Nude Photos and Videos Leaked by 4Chan Hacker; Ariana Grande, Lea Michele, Mary Elizabeth Winstead, Kate Upton’s Also Included
- Celebrities’ Leaked Nude Photos: Master-List Printed, Selena Gomez, Kim Kardashian, Kate Upton, Jennifer Lawrence, Kaley Cuoco, Rihanna, More Names On It
- Nude Photos Leaked: Mary Elizabeth Winstead Says Nude Photos Hers, Faces Backlash, Takes Twitter Break
- ‘The Leftovers’: Episode 10 On Hold, Renewed For Season 2, Season 1 Finale Synopsis And Preview [VIDEO]
- Prince William & Kate Middleton Boards London Train in Casual Disguise, Royal Couple’s Incognito Plan A Huge Hit [PHOTOS]
- Apple iPhone 6 Actual Release Date after September 9 Confirmed 128GB Variant with New Resolution
- Moto G2 Release Roundup: Specs, Pricing, and Release Date Details
- PlayStation 4 Killing Xbox One Costing Microsoft Millions But It's Fine
- Nexus 6 on Release Date Confirmed with Phablet-Size Display as FCC Filing Hints of 5.9-Inch Screen