Apple Inc iOS Edges Closer to Android's Platform Market Share in the U.S.
By Reissa Su | February 5, 2014 7:49 PM EST
Apple Inc's iOS platform share continues to grow in the United States while Android is showing a slight decline. Based on comScore data, Apple gained 1.2 per cent in three months with a total platform market share of 41.8 per cent. Google's Android OS lost 0.3 per cent in the same period with a total market share of 51.5 per cent.
Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the new iPhone 5S at Apple Inc's media event in Cupertino, California Sept. 10, 2013.
Blackberry OS declined 0.4 per cent while to give it a total platform share of 3.4 per cent while Microsoft dropped 0.2 per cent or down to 3.1 per cent of total share.
For three months ending in December 2013, Apple Inc has gained 1.2 per cent in the U.S. smartphone market or 41.8 per cent from the previous quarter ending in September of 40.6 per cent. Samsung Electronics also grew its market share in the U.S. from 24.9 per cent to 26.1 per cent. According to comScore, Apple and Samsung make up over two-thirds of U.S. smartphone sales.
Apple Inc's iOS7 was reported in January to be on 78 per cent of iPhones, iPod touch and iPads based on official data on the company's latest mobile OS version. The number of devices running on iOS7 has increased from 74 per cent earlier in Dec. 2013.
Since iOS7 already has the greater share of Apple mobile devices, iOS6 continues to run on 18 per cent of iPhones, iPads and iPod touch. The increase in iOS7 usage came from iOS6 users deciding to switch to iOS7 on their devices.
The latest Apple OS was only released for public download in the middle of September. The latest figures reaffirm the quick adoption rate of Apple Inc's latest operating system.
With the official announcement of the Apple-China Mobile deal, Apple analysts have remained optimistic for the company in 2014. They know what it means for Apple Inc to get the China Mobile deal. The Cupertino-based tech giant will have access to China Mobile's 759 million customers which will mean more sales and greater market share.
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