Apple Inc's New Mac Commercial Uses iPhone 5S Footage; Adweek Compares Apple and Microsoft Super Bowl Ad
By Reissa Su | February 4, 2014 7:40 PM EST
The gold colored version of the new iPhone 5S is seen after Apple Inc's media event in Cupertino, California September 10, 2013.
As Apple Inc commemorated 30 years of Macintosh in January, rumours had begun to spread that the company will release a Super Bowl ad which is reminiscent of the desktop computer's 1984 commercial. Apple might use the Super Bowl again to pay homage to its famous desktop computer.
While Apple Inc did not show the ad in honor of Macintosh at the Super Bowl, the company chose to post a new commercial on its YouTube channel and called it "1.24.14."
Instead of professional cameras and lighting equipment, the ad uses images and scenes shot using the iPhone 5S, the latest iPhone version launched in 2013. The commercial used footage filmed in one day, Jan 24, which marked the 30th year of the Mac.
On that same day 30 years ago, Apple co-founder Steve Jobs introduced the MacIntosh in a shareholder's meeting not far from the company's current headquarters in Cupertino. Video footage from 15 different locations in five continents were "beamed in real time via satellite" to a Los Angeles command center.
The new Mac commercial was directed by Jake Scott, the son of Ridley Scott who directed Apple's 1984 Mac ad shown in the Super Bowl.
Key personnel were deployed in Melbourne to Los Angeles to document people doing "amazing things" with Apple Inc products. Over 70 hours of footage was shot with the iPhone 5S. The ad used the original Mac commercial's soundtrack.
In a Forbes report, Apple's commercial was compared to Microsoft's which aired during the Super Bowl. According to Adweek, Microsoft's ad "tugs at the hearstrings more" but the Apple commercial tells more about the company's products and what people have done with them.
Adweek remarked that Microsoft may be sending viewers the message that it is making the world a better place but those who have watched the Apple ad may be reminded that Apple Inc already made the world better.
To contact the editor, e-mail:
Most Popular Slideshows
- In Photos, Typhoon Rammasun Blasts the Philippines
- Ellen DeGeneres Caught Cheating with Mutual Friend Before Portia de Rossi’s Rehab – Reports [PHOTOS]
- Malaysia Airlines MH17: Vital Black Boxes Finally Land in Hands of Malaysian Authorities, Rebels Announce Ceasefire (PHOTOS/VIDEOS)
- Prince George Birthday: Adorable New Pictures of George Touching a Butterfly on William's Hand Released [SEE PHOTOS]
Join the Conversation
- Malaysian Airlines Flight 17: Air Carrier to Give $5,000 Assistance to Victims’ Families; Bankruptcy Looms as 2 Air Mishaps Would Cost Firm Minimum $80.55 M Compensation
- Foxconn And Pegatron Corp Readies For Apple's iPhone 6 Mass Production This Month
- KFC & McDonald’s Accused of Serving ‘Expired’ Meat to Customers
- Malaysian Airlines Ukraine Tragedy Hits Asian Stock Markets
- California Fruits Recalled in USA and Canada for Possible Listeria Contamination
- Motorola Moto G Vs. Xiaomi Mi3 – Low in Price, High -level Features
- Google Nexus 8 Release Date Soon Along with 2 More HTC Android Tablets – Reports
- Sony PlayStation 4 Outsells a Resurgent Xbox One in June
- Killer Xiaomi Mi4 at $369 Likely to Come With 5.0-Inch Display, Snapdragon 801 Processor, 3GB RAM and More
- NVIDIA Shield Gaming Tablet with Tegra K1 SoC Reported to be Released on July 29
- Windows Phone 8.1 Update Rollout: 20 Nokia Lumia Phones Eligible and 13 New Features to be Added
- Moto 360 Price Speculations, Key Features, Strategic Release Date, Design: A Watch That is More Than Just Time