Google announced last week that Lenovo is taking over Motorola Mobility. The decision came as a complete surprise but almost immediately speculations started to fly.
Russian tech blogger Eldar Murtazin claimed in a series of tweets that Google's agreement with Lenovo has something to do with Nexus devices that will see in action this 2014. As part of the deal, Lenovo will super-charge Motorola's U.S. operations and one key focus would be impending releases of smartphones and tablet computers running on native Android.
"Lenovo will launch one of the last Nexus products," BGR reported Murtazin as saying via Twitter, adding that the Chinese device maker is looking to ship more units than previously seen as its way of revitalising the Motorola brand in the United States
It is understood that both Google and Lenovo are banking on the popularity of Nexus devices to bolster Motorola's standing in the U.S. market.
Even when short in details, Murtazin's tweets immediately stoke speculations that Lenovo will work on the long-delayed Nexus 10 2 plus the likelihood of the company taking full responsibilities of the rest of the Nexus line up.
That would mean Google would allow Lenovo-Motorola to also assemble the rumoured Nexus 8, which is reported to replace the 7-inch Nexus 7, and the Nexus 5 replacement, which is referred to as the Nexus 6.
If true, the selection makes sense, according to PC World, noting that in terms of capabilities and track record, Lenovo is able to take the Nexus brand to the level that previous makers failed to achieve.
Previously, Google awarded the Nexus contracts to various manufacturers like Asus and Samsung. While the move led to the brand gaining considerable following, its commercial success fell short of expectations.
But with Lenovo running the show, Nexus devices would have better chances of expanding its reach within the U.S. market, thanks to the Motorola brand, and gain significant access in Asia, in China specifically, owing to Lenovo's hold of the lucrative market, PC World said on its report.
Analysts agree that Lenovo has the credentials to flip Nexus into a more successful brand name, pointing to the company's takeover of IBM's ThinkPad, which is among the more profitable PC line amidst the struggles that the industry has been dealing with.
In short, Google is making the right decision in allowing Lenovo-Motorola to become the preferred Nexus device manufacturer. In the process, the search giant can concentrate on simply collaborating with the likes of Samsung, LG, Sony and HTC to produce Google Play Editions of flagship devices, which is a scenario that Murtazin also alluded to in his earlier Twitter posts.
Recall that this is a business approach that Google has introduced in 2013 that saw the rollout of Galaxy S4, HTC One and Sony Xperia in GPE. LG pushed out its LG G Pad GPE in the last quarter of the same year.
Barring any glitches, release dates of Nexus devices should start off with the Nexus 10 2, pegged for debut via the 2014 MWC, then the Nexus 8 and Nexus 6 in the second half of 2014.
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