"Captain America: The Winter Soldier" actress Scarlett Johansson's seductive SodaStream ad has become an internet sensation even before it was broadcast officially, as planned. The soda drinks manufacturer company was set to debut through this sexy Scarlett Johansson ad during the Super Bowl. But the ad has been banned from the much awaited sports event. Read on to find out why the channel banned the advert.
SodaStream is an Israeli company that manufactures products like home carbonation systems and flavourings. It assigned the American actress Scarlett Johansson as their global brand ambassador. It is said that the ad was set to debut on Feb 2, 2014 when the much anticipated sports event, Super Bowl, would begin. But Fox network decided to reject the ad and keep it away from its big debut.
According to the reports, Fox axed the ad from the popular NFL event not because it is too sexy but because of the brand's big competitors. The channel decided to ban Scarlett Johansson's commercial because it is "afraid of Coke and Pepsi," as per SodaStream CEO Daniel Birnbaum to USA Today.
"What are they afraid of? Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American," said Mr Birnbaum.
The ad features actress Scarlett Johansson, who is preparing the drink and then wonders how to make the message go viral. In an attempt, she transforms into her sexy self and is shown sipping the soda drink seductively. And her closing line that appeared to have caused its ban is: "Sorry Coke and Pepsi."
The ad campaign is also surrounded by some criticism. Oxfam, an international welfare organisation of which Scarlett Johansson is an ambassador, issued a statement opposing "all trade from Israeli settlements, which are illegal under international law."
However, the ad, which will not be shown during the popular games event, has already become an internet sensation of sorts. It looks as though all it needed was rejection and some criticism to make its message go viral, as wished by Scarlett Johansson in the ad itself. The uncensored version of the ad that was published on Jan 27, 2014 on the video sharing Web site Youtube.com has gone viral and has garnered more than 2,500,000 views by Wednesday, Jan 29, 2014.
Watch the banned yet sexy Scarlett Johansson's SodaStream ad below: