Apple device fans in the U.S. who do not have deep pockets took advantage of big discounts offered by retailers over the 2013 yearend holiday to own a unit of the iPhone 5S or its cheaper variant, the 5C.
Reuters The gold colored version of the new iPhone 5S is seen after Apple Inc's media event in Cupertino, California September 10, 2013.
YouTube/RCR Wireless News
The price cuts have extended to the New Year in some stores.
In Best Buy, the iPhone 5S sported a price tag of $124.99 for the 16GB model, saving consumers $75. The flagship device's normal cost is $199 with a 2-year contract. The 32GB model sold for $224.99 and the 64GB version for $324.99, both with 2-year contracts.
The 5C with 16GB was actually free with a 2-year contract from its original $99 price tag, while its 32G variant sold for $79. Meanwhile, Best Buy also cut by $100 the selling price of the MacBook Pro, which featured a 13-inch non-Retina screen, 500GB disk space and 5GB RAM, to $1,099.
However, the bargain ended on Jan 4, Saturday.
But MacMall has an ongoing New Year's sale where the iPhone 5S is still available for $120 on a 2-year contract.
The battle for a larger share of the smartphone market is also evident between telcos AT&T and T-Mobile which has been offering hefty discounts in the form of gift cards and credit of up to $450 if they will switch from one service provider to another.